Posts Tagged ‘mom bloggers’

Meeting Elizabeth and Nicole

Thursday, August 20th, 2009

It’s too much fun to get out and meet fellow internet entrepreneurs and work at home moms.

Last week I met fellow podcasters and Mom Masterminds members Elizabeth Ashe and Nicole Dean (finally – I’ve known Nicole for about 6 years now and she is one of my favorite, most inspiring and informative online mentors) while they were attending the Niche Affiliate Marketing seminar here in Atlanta.

Their hotel was less than a mile from my home so I dropped by to say hello. I wish I could have stayed longer, but unfortunately had a funeral to attend that afternoon.

Here’s a pic of me, the kids and Nicole:

Nicole Dean and Carrie lauth

Here’s another one of Nicole, Elizabeth and me with my sons looking bored out of their minds. ;)
nams

And here is one of Tracy Roberts of MomsInaBlog, Regina Baker of WahmCart and Elizabeth. Unfortunately I didn’t get to stay long enough to find Tracy and Regina, but here’s a virtual hug to the two of you!

nams

Confused About MomWebs Blog Installs?

Friday, April 17th, 2009

I have mentioned MomWebs several times in the last couple of weeks. They offer an amazing deal on WordPress blog installations, but some people have been a little bit confused about the options.

Kelly and Nicole got together and recorded a webinar that explains everything. You can get it free here: Free Webinar Training from Mom Webs Hosting.

I hope it makes things easier. I love MomWebs and they host all of my sites. I’m constantly impressed at the level of customer support available. Check it out.

Marketing to Digital Moms: How To Reach Out To Today’s Tech- Savvy Moms

Tuesday, April 7th, 2009

Marketing to Digital Moms: How To Reach Out To Today’s Tech-Savvy Moms

Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the computer to send an email to Grandma.

According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they’re interested in, and simplify their multi-tasking lives.

“Digital Moms” have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.

If you aren’t reaching out to digital Moms online yet, you might just be missing out on a significant market. Consider these numbers from the United States Census Bureau:

- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.

- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.

- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.

The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.

What is the best way to reach out to today’s digital Moms?
Here are three tips:

- Provide relevant content. Some of the online Mom’s interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking.

Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the “All Mom Content” package of All Private Label Content.

- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.

Aside from PLR Ebooks, your monthly subscription to Mom PLR Ebooks includes a 5-day Ecourse and 26 newsletter topic ideas – perfect for digital Moms who use Email everyday. If you’re interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.

- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children’s ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.

The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They’re also online for social networking and even gaming. But they have varying needs depending on their life stage and their children’s ages. To market effectively to digital Moms, you need to give them what they’re looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you’ll have a profitable online business.

Parenting Niche: How to Build Your Opt in List

Saturday, April 4th, 2009

One of the most important things we internet marketers do is building an opt in list. Whether they’re newsletter subscribers, email feed readers, or simply handed over their email for a mini course, your opt in list is one of your most important assets.

This is true for mom bloggers and other bloggers too. It’s often the last thing a blogger thinks about. They’re concerned with getting involved with social media and being seen everywhere, but there is major power in showing up in someone’s email inbox too. ;)

This article from the folks at Mom PLR Ebooks have some great ideas for using Private Label Rights content to quickly build your opt in list.

PLR – A Cost-Effective, Time-Efficient Solution for Building Your Parent-Targeted Mailing List

By now you’ve probably heard of PLR and its use in online business. If not, it stands for “private label rights” and refers to ready-made content that you can purchase, edit and brand for your business. It may come in the form of articles, reports, ebooks or even pre-made sales pages, opt-in (or squeeze) pages, graphics, audio recordings and even video.

There are plenty of uses for PLR from adding content to your website to creating products for sale, but have you considered what an effective tool PLR can be for building your mailing list?

How to Build Your List with PLR

- Brand and publish a PLR report as an ethical bribe for signing up for your list. Your visitor signs up for your list and you give them instant access to a valuable report that helps parents become more informed or solve a problem. Make sure you include mention of the free report with all your sign up boxes.

- If the PLR reports include ecovers, use them to make them more attractive and tangible to your potential subscriber. It also draws the eye into your subscription box when it’s on a page with other content. Parents are busy people, make it easy for them to find your great offer.

- Use PLR opt-in or squeeze page templates to simplify the list-building process. Many PLR providers sell ready-made templates that streamline the process of collecting email addresses. Simply modify the text, insert your autoresponder code and load up the html pages. Promote your opt-in pages in your article bylines, YouTube videos and wherever you publish content.

- Use PLR banners to promote your report giveaway. Put them on your blog, invite your affiliates to use them and swap or purchase ad space to get the word out there. Find out where your target parent market hangs out and be seen.

- Use topic-relevant PLR articles and other content to drive traffic to your opt-in page. Include a recommendation for your mailing list as a place to get further information.

- Don’t stop there. You don’t just have to make one freebie offer to build your list. Publish other opt-in pages with offers that will attract more parents in your targeted audience. The nice thing about PLR is that it’s cost-effective and time-efficient to test out a variety of free offers to build your list.

Key Tip – Make the PLR Your Own

Private label rights means you have the opportunity to make customize the content so it suits your message and your target audience. Although the terms of service with PLR providers varies, in most cases you can do things like add logo, insert case studies, comments from customers, add your own opinions and more.

Parents who subscribe to your mailing list want to get a feel for WHO you are before they buy from you, so taking the time to make PLR uniquely yours can go a long way. That doesn’t mean you need to rewrite it from scratch, but insert elements that will give your readers more insight into your company and what you stand for.

A Free PLR Package to Help You Build Your Parenting Mailing List

It’s amazing how easy it can be to build a list when you’ve got ready-made tools to help you. You can actually get a free PLR list-building package right here. It includes:

- a free report
- opt-in page template and suggested text
- ecovers in 4 sizes
- promotional graphics

…to help you get started. Click here to get yours

How Not To Quit Blogging

Tuesday, March 3rd, 2009

Green and Clean mom wrote a thought provoking post the other day about mom bloggers quitting. I wanted to share my feelings about this topic.

First, I think anyone who hasn’t thought about quitting isn’t human or never really got started blogging. There are many reasons you may want to quit.

Blogging is hard work. Blogging can make you vulnerable. Blogging can be hard to balance.

There is nothing wrong with quitting, and it may be the right decision for some people. I have no criticism of someone who stops blogging.

But if you don’t want to quit, I’ll address each of these points one by one and then share my tips for working through these issues. Consider it a How to Not to Quit.

Blogging Is Hard Work

Coming up with great content day after day, week after week, for months on end with little reward (at least, not at first), can kinda suck. At first you wonder, is this thing on? Is anybody reading?

Mayger
Creative Commons License photo credit: laverrue

For every comment you get, there may be a hundred or even a thousand people actually reading the content. If you judge the success of your blog by that, it will set you up for disappointment quickly. You may get one “fan” email for every ten thousand people who actually laughed/cried/moved by your post. If you’re in it for the feedback, it can get discouraging.

If you’re blogging for money, don’t expect to earn much your first 6 months. Of course, there are exceptions. And blogging can help you seque into other business and moneymaking ventures and partnerships. But generally speaking, the benefits of blogging, money wise, are on the back end. It takes determination to stay the course.

Of course, there are ways to make blogging easier. Some of those are mentioned in my 100 Top Blogging Tips report which you can download free here. One way to create more content in less time is with the skillful use of PLR (private label rights) content. You can see my recommended sources for PLR on my recommended tools page.

My advice for how to not quit:

Set goals. Know your purpose.

If you know what those are, you’ll know when you’re hitting them and it will be easier to stay in the game. If your goal is to keep your sanity and connect with others through your writing, then who cares if you don’t have rock star stats? If your goal is to make money, then rejoice in that very first $2 affiliate check. It will grow if you keep at it.

When you feel like quitting, keep revisiting those goals.

Blogging Can Make You Vulnerable

The best, most engaging and magnetic bloggers have a bit of transparency in their blogs. This opens you up for a lot of love, and a whole lot of crap too.

Case in point.

I get an email from an anonymous (they almost always are – people who have nothing better to do but spew their hate on the internet rarely have the cajones to put their name to their words) person who told me I should be locked up for breastfeeding a 6 year old, that I was a pervert and somebody call DFCS quick!

Now, the first thing. I have never breastfed a 6 year old. I am assuming the hate came after I offered a quote to a reporter doing a story about extended breastfeeding. (Nasty mean people like that rarely fact check. They rarely want to be bothered by the facts when their minds are made up. The dumb masses are like that.)

That kind of thing runs off of me like a duck’s back, but it can be quite upsetting when you’re new to blogging or don’t have a thick skin. For 3 years, I had a woman follow me around on various blogs I owned or places where I was guest blogging, leaving nasty, hateful, spiteful, personal (anonymous!) comments. I finally tracked down who it was, turns out it was a woman I had met briefly offline. It really bothered me when it was happening, but now?

I hit delete and move on.

Advice to help you not quit:

Grow a thick skin.

No matter what you’re doing, if you’re visible or doing anything well, you’re going to attract people who are lonely, depressed, have low self esteem or whatever, who want to pull you into the hole they slid out of. Try not to let it get to you. It’s about THEM, not you.

Blogging Is Hard To Balance

I could also have named that headline, “blogging is addictive”. It’s true, isn’t it?

I think for many of us, blogging fills a need. A need to express ourselves. A need to write. A need for connection. A need for validation. EVEN IF we’re primarily blogging for income, these other things are part of why we choose blogging (with its commenting) instead of only building static html sites.

For memoir/diarist bloggers, it may be even more of an issue to balance blogging with other areas of life.

Green and Clean mom referenced a blogger who quit because she was spending too much time at the computer (her words), was feeling stressed about it, and the blogging became an issue between her and her husband.

I have a couple of thoughts on this.

First, I would bet my left kidney that if she were earning income with that blog, her husband would have had no problem with it. That’s kind of the way men are. Straightforward. I would bet if he saw a direct benefit from the blog to him and the family (meaning, money), he would have been more supportive. But if she was spending hours a day plugging away at something that, while valuable to HER, didn’t produce an appreciable result to him, it’s understandable he would have an issue with it.

Not saying it’s right or wrong, just sayin’. It just is. So the answer would be communication. If blogging is free therapy for you, communicate that to your significant other. Make sure they understand how important it is to you. Show them the benefits they may not be seeing, in more concrete terms.

A lot of the times, the initial problem that presents (which in this case was “you’re spending too much time blogging”) isn’t the real problem. Maybe the real problem is “the house is too dirty” or “I want snoogle time instead of you being online late at night”. (Just being honest!)

The question of balance is a tricky one. What’s balance for me may not be balance for you. It goes back to goals and purpose.

My advice for not quitting:

Draw boundaries. Stick with those.

How much time you’ll spend blogging and on related activities, how many times you’ll get online during the day, how you’ll go about enforcing those boundaries with yourself, etc.

These are things you might want to think about so that blogging doesn’t take over your life. Even simple things like setting a timer when you get online, avoiding email and social media sites until after you’ve accomplished something, limiting the number of times you check email each day, etc. Those can go a long way towards helping you achieve boundaries and not get lost in the time sucking chasm of the internet.

When it comes to quitting generally, I’m not surprised that mom bloggers are quitting. People every day quit at all kinds of things for all kinds of reasons. That’s not a shock.

I also don’t think that the fact that some are quitting means that the rest of us won’t be taken seriously. The fact that many people in general quit blogging just means that the ones of us who don’t quit will be taken more seriously.

So what do you think? Have you ever felt like quitting? How have you pushed past that, or not?

Profitable Mommy Blogging

Wednesday, February 18th, 2009

Close on the heels of my post

The Trouble With Mom Bloggers,

Kelly invited me to be on Profitable Mommy Blogging to talk more about this topic. I dished about Blissdom, meeting bloggers I admire, and how moms can value themselves and their writing more.

Here is a link to the article I mentioned in the interview:

Your “Thing” – changing the world with your website (caution:  Naomi could be mistaken for a sailor. Proceed accordingly. Don’t open if there are small kids looking at the screen.)

My point in bringing this up is that even if you don’t “need” to make money with your mom blog, doing so can help you spread your message farther and wider.

Doesn’t everyone want their thing to be bigger?

Affiliate Marketing Lessons and Mistakes

Tuesday, February 17th, 2009

I have another post in the works for my series on Affiliate Marketing for Mom Bloggers. The first post was about beginning steps with affiliate marketing and mentioned finding good programs to promote. In the meantime, I wanted to share this.

Affiliate Marketing Lessons and Mistakes

A few months ago, I joined Kelly McCausey and several other panel members to talk affiliate marketing for her Moms Affiliate Expo. Did you get a chance to listen live to this webinar? It was incredibly informative. I was supposed to be an expert and I learned a few things!

Here are a few things we talked about:

Not Promoting Enough

It’s all too easy to promote an affiliate product once and then forget about it. Maybe you even made a few sales, but you put it on the back burner and never mention it again. This is a huge mistake! Especially if the product is a proven seller for you, KEEP promoting it. Remind your readers of your original review or recommendation. Do this again and again.

Not Being Organized

Being organized as an affiliate marketer means creating some simple easy system for keeping track of: your affiliate link, the name of the product you’re promoting, the affiliate login area where you check stats and get new resources, your affiliate username and password, etc.

Even if it’s as simple as using Gmail’s “archive” function, do something to keep your affiliate info handy. Some people use a spreadsheet or a simple Word document. Whatever works, just do it! You’re much more likely to make that affiliate recommendation if you have your link at your fingertips.

Better yet – create redirects on your domain instead of using your default affiliate link. And be sure to keep that redirect url easy to remember and handy.

Don’t assume all of your listeners, readers, visitors are OLD and have heard it all.

This goes hand in hand with that first tip. Sometimes we’re afraid to mention an affiliate product we like because we don’t want our readers to get sick of us talking about it.

But that’s an error. It will stop you from making “evergreen” affiliate recommendations. Every day new people come to your blog, website, or podcast. These new people also need to hear about your favorite products – products that can make their lives easier or help them meet some need. Don’t be shy!

Another tip: Set up a favorites page or recommended page with your oldie but goodie affiliate products.

For instance, on this site you can see the page above called “Recommended Tools“. On that page I have listed all the best products that I’ve used and continue to use daily in my internet business. Some of those programs pay me monthly and I no longer have to actually pay for my membership, which is fantastic! My affiliate income more than covers the cost of the tool.

Did you like these tips? Want to hear more of this affiliate marketing lessons and mistakes audio?

If you didn’t hear it live, you can still download it and all the other recordings. Go here:

Moms Affiliate Expo

This and the other recordings are a fantastic education in affiliate marketing, by and for moms. :)