True story.
When I built my first website and started making money online, I was not targeting the mom market. It took me a couple of years of jumping around to find my market.
But I’m glad I did. Here are some interesting stats for you if you do target the mom niche in your business. Encouraging!
Did you know that companies are spending billions of dollars every year marketing their products to Moms? If you’re in the Mom market yourself, you know you’re in the right place. If not, then why aren’t you?
Services like Mom PLR eBooks make it easy for you to tap into this market, too. Don’t worry, there’s plenty of room, as you’ll see in our Top 10 reasons why the Mom market rocks:
1. Moms make up a huge market. There are over 80 million Moms in the United States, with 1.4 million new Moms giving birth for the first time every year (US Census).
2. Moms spend a lot of money. Moms spend $1.3 trillion every year (Marketing to Moms by Maria T. Bailey, 2002). Have I mentioned the Mom market is huge?
3. Moms make a lot of buying decisions for their homes and families. Moms account for about 50% of spending on consumer electronics, food, health and beauty aids, home furnishings, and clothing (MRI, 2004). If you’re still looking for products to promote to the Mommy market, let this guide you.
4. Moms are web savvy. About 70% of Moms surveyed say they use the Internet to research before buying products (Marketing to Moms, 2002).
5. Moms like to shop online. The majority of Moms say they buy products online (Marketing to Moms, 2002). I told you, you’re in the right place. Internet marketing is the way to go!
6. Moms read their Email. Moms check their Email messages all day long (Lucid Marketing & BSM Media). Whoever said Email marketing was dead, was wrong.
7. Moms take Email messages to heart. 71% of Moms say their buying decisions are influenced by Email messages (Lucid Marketing & BSM Media). Not only do Moms read your Emails, they act on them, too.
8. Moms make things go viral. 80% of Moms say they forward useful Emails to their friends (Lucid Marketing & BSM Media 2004). So make your Emails useful!
9. Moms buy, not only for their spouses/partners and children, but for their parents as well. Up to 40% of Moms reportedly are involved in purchases for their aging parents (Marketing to Moms Coalition, 2007). This is a wonderful insight – let’s remember that Moms are somebody’s children, too.
10. Moms rely on their communities or tribes. 64% of Moms say the recommendations of others influence purchases they make for their home (Marketing to Moms, 2002).
Moms are the chief financial officers of their homes (and many have their own businesses as well). They buy a lot of stuff, both online and offline. They rely on other people to make up their minds about what to buy, and they appreciate getting really useful information that makes their lives easier.
What’s the take-away lesson for marketers here? You better be marketing to Moms and you better be doing it properly.
Moms are craving useful information – are you providing it?
Moms PLR eBooks can help you give Moms the content that they’re looking for online. You’ll get high-quality content written just for Moms, to use in your websites, infoproducts, Emails and more.
Use coupon code “momsrule” (without quotation marks) to get $10 off your first month of membership.
Give Moms content and products they love and they’ll spread the word for you. Moms ROCK!