This is one of those books that, when I picked it up at Barnes and Noble one night, I found myself taking my trusty fine point Sharpie (it hangs off of my key ring – happiness is a good pen, no?) out of my purse and started underlining. Sometimes I just “bond” with a good book right from the start, and this was one of those times.
The e Code is written by Joe “Mr Fire” Vitale, a well known marketer who specializes in Hypnotic Marketing (no not literally, it’s just that the man knows how to pull your eyeballs out of their sockets and glue it to his copy). You may recognize his name from “The Secret”, but Joe has been around long before that got popular. He was also one of the first people to market online, and has been hugely successful doing so. I highly recommend you look into anything he offers!
Jo Han Mok is also a name many of you will recognize from Internet marketing circles. In addition, Yanik Silver, Terry Levine, Mark Joyner, Robert Bly, Ewen Chia and others contributed to the book.
While the word “instantly” may be a bit misleading (unless you have a huge email list or can joint venture with someone who does), the book offers rock solid advice for people who want to use only email to earn money on the Internet.
The e Code focuses on affiliate marketing and information products. It also covers launching ecourses and coaching and a bit of copywriting too. It only takes a few pages of reading this book to explode your mind to the possibilities.
The book itself (even if you don’t read it!) offers an incredible education in making money with little effort: similar to the Chicken Soup for the Soul books, the “authors” actually wrote very little of the actual content. What they did was gather stories and information that *other people* wrote and collected those together.
I tell women in my offline classes that ANYone can do an information product. You don’t have to be an expert. Just find them and interview them and you have a product to sell! In fact, the book was almost complete in one week’s time. And Chapters 25 and 30 explain how you can do the same thing: create an ebook with little or not writing, in just one hour.
In all, the book has articles written by 33 internet marketers. If you’re brand new to online business, it will spark some ideas. If you’re a seasoned internet marketer, it will spark some ideas.
Pick up a copy, I guarantee you’ll get excited.
Just a Few of Joe Vitale’s other offerings:
Hypnotic Library