Crissy of Indie Biz Chicks asked me on her show to talk about the benefits of digital product selling in your business. If you do or if you don’t already have a digital product for sale on your website, listen in. We talked about some of the benefits of such, including:

• Residual income – creating a product once and earning again and again
• Varying the source of your income online – we all know how important it is to not put all your eggs in one basket
• Reusing content you already own – you can create an infoproduct by gathering and expanding content you’re already using somewhere else.

And some other stuff. Go have a listen at Crissy’s site.

Secondly, I wanted to share an experience I had with an AT&T customer service representative yesterday.

I had a really huge phone bill this month. First I made three international phone calls (I interviewed a guest for my podcast who was from Ecuador and another was from Quebec.) but then I also noticed that I was being charged for a lot of calls to Audio Acrobat.

That didn’t make sense to me. I do my interviews by calling my guest and THEN dialing in to AA to record the call for me. Turns out I was charged both for calling the guest AND then for dialing AA!

I had no idea this was the case until I called AT&T. I could use my cell phone to do interviews I suppose, but I get poor reception at my home and I also don’t want to take a chance on getting staticky interviews.
I had free unlimited long distance on my old land line phone plan, but not here. So. I called and asked the customer sevice rep and talked with her (that’s when I found out about the double long distance charges!).

I had her sign me up for the unlimited long distance and then took a bold step.

I explained to her that I was a work at home Mom who made a LOT of long distance calls. I told her I was unprepared to pay this bill (it was double what I expected) and asked if she would make the unlimited long distance plan retroactive.

She put me on hold for a second and then came back and said that she would give me a significant discount on this month’s bill as well as a $50 cash back reward.

I was actually shocked! I think there are a couple of reasons she was so willing to work with me.

Firstly, I was kind and respectful. Even though it irked me that I was being double charged for long distance calls (does that make sense to you?) to my Audio Acrobat account, I kept my tone friendly. After all, I doubt she’s responsible for that policy!

Secondly, I gave her a reason why. Studies have shown that when you take the simple step of explaining the reason WHY you need something from someone, they’re much more likely to try to oblige you.

I’m not sure what this has to do with being a work at home Mom or online business, but I just thought I would post it anyway.

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I’ve been saying for a long time that everyone has an ebook inside of them. And I think these two reports will encourage a lot of people to get that knowledge out and into an ebook they can sell for income.

7 Dollar Secrets and Write That Report teach you how to research, create and sell your information products. The two together cost only $7 and they encourage you to sell your small reports for the same price.

The reasoning is pretty solid and make perfect sense to me: $7 is very affordable for anyone with an internet connection, and you’ll have better conversion rates with less returns. With higher priced products, people expect you to overdeliver in value, and this intimidates many potential infoproduct writers.

Most people will blow $7 on a latte and muffin at Starbucks without thinking. It’s a small enough amount that people will spend it on impulse. It’s kind of like the toys, flashlights and disposable cameras that stores keep by the register. Don’t you find yourself throwing one last thing into your shopping cart as you wait in the checkout line? I know I do.

The reports are well written and concise. There isn’t too much information that will cause you to get bogged down. They will be especially helpful to those who have never created an information product before and who may be intimidated by the process. The second report in particular breaks down the process of writing your ebook into a VERY simple process that anyone, even a 5th grader, could do.

The author explains the benefits of selling information online, as well as some common problems – including solutions as to how to solve them. This is what I found especially helpful about the reports – Jonathan explains hwo to overcome these problems, one of which I’ve experienced with my own ebooks. He also includes free sample scripts you can download and use to increase your sales.

Reading these has finally motivated me to launch a non internet marketing product that I wrote several months ago. It’s a topic near and dear to my heart that I didn’t want to charge for. I ended up launching a content site based on the information, but I really needed to create an ebook so all the information could be neatly packaged into one ebook. That’s one of the reasons people buy ebooks: Convenience.

I’m excited about getting started with my topic, and also using the unique method Jonathan recommends for getting affiliates to promote the product. It’s an approach I’ve not come across, but I can see why it would be extremely effective, for two reasons.

Anyway, if you’re like me and have been sitting on an idea for an ebook or special report and need some step by step help to get it launched, get 7 Dollar Secrets AND Write That Report now.

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