Posts Tagged ‘focus’

The Hardest Part

Thursday, July 16th, 2009

stud_bigger The other day Vincent, a Twitter friend (who I just met last weekend offline) sent me a direct message.

He wanted to know more about blogging.

I just came across your website(s). (Oh, Google.) Love to talk about blogging/passive income someday. I’ve had an idea for a blog since forever but have yet to do anything. Would love to talk to you about how you maintain a schedule, etc. Just process sort of stuff.”

- @Volfro of BigSweaterDesign

My first thought was, umm… what can I teach a young single guy about time management? Haha!

My idea of time management is figuring out how to get work done with 4 kids underfoot.

But then I realized.

Maybe I AM the best person to teach someone about productivity. After all, if I can manage profitable blogs in 15 minute increments, anyone can. :-)

Speaking of 15 minute increments…. that was actually a tip I picked up from Nicole Dean. Nicole is a well respected information and affiliate marketer. She is also the affiliate manager for Jimmy D. Brown.

productivitymomedition-med

I read an article of Nicole’s in which she suggested you set a timer for 15 minutes when you sit down to the computer.

If you have children, you probably know how efffective a timer is for setting boundaries with your kids.

“When the timer dings, XYZ will happen.” Often, it means someone gets a turn, or they get mom’s attention.

But even if you’re not a work at home mom, working fast and hard in short increments is a wonderfully effective way to stay uber focused.

Nicole just finished up a free report with more of her tips on staying productive when you work from home.

Honestly, the hardest part of owning an online business or blogging is this: staying focused and productive when you don’t have deadlines, work hours or a boss to be accountable to.

Launching a successful blog requires a commitment to creating high quality content on a regular basis, and it can be overwhelming. Some good time management strategies are definitely helpful.

You can download the .pdf report here.

It’s full of practical advice from a busy mom of two and full time online business owner. Let me know what you gleaned from the report in the comments!

How To Stay Focused And Motivated

Tuesday, March 24th, 2009

If you ask a lot of work at home moms what their #1 challenge is, many would say:

“How Do I Stay Focused And Motivated?”

Working from home is an ideal choice for many of us because of its flexibility, but that same flexibility can be a double edged sword. We have so many options each day – when to work, what do do, etc., that we can easily become distracted. The internet itself with its social media and email can suck us in and be a time waster.

When it comes to motivation, I generally don’t have a lot of challenge there. It’s my income that pays the bills and feeds my kids since I’m divorced, so that provides the impetus I need to get going! Of course, we all have times where our energy is lower or we’re emotionally stressed. At that time, we have to pull some tricks out to keep our energy high for work.

Here are some things that have worked for me.

Step One:  Create a Workspace

Your workspace may have to change as your circumstances change. My workspace sometimes has to be the bed – while I’m putting a young child down for a nap or for bedtime. But I do have a desk with my desktop computer, and a small file cabinet that keeps me organized. I also keep all of my running to-do lists and things in ONE organizer so I’m not operating from a million slips of paper everywhere. When I sit down to work, I know exactly what I can do “next”.

A dedicated workspace may be a luxury, depending on your life and the size of your home, but at the very least, having a space to call your own – even if it’s the top of a surface somewhere away from little hands – is important.

If you can swing it, try to get out of the house to work sometimes. With free wifi hot spots, a couple of hours at a local coffee shop can be some of your most productive time. As an example, a couple of weeks ago I headed out to Starbucks and sat down to write. I got a week’s worth of daily blog posts scheduled in about an hour and a half. While those posts published to my other blog, I was able to do other things!

When you use a designated workspace, your frame of mind changes immediately when you walk into it and sit down.  You’re mentally more ready to focus.  This is exactly what happens to me now – the other day I met a friend for coffee at Starbucks and found myself pulling out my mini Acer laptop while I waited for her to arrive. It was like autopilot for me, my brain turned to business in that space. :)

For those of you with husbands who may or may not respect what you’re doing in your business – creating a workspace may help your family take your working from home more seriously. It becomes easier to set boundaries.  When you’re in your office, you’re working and you’re not to be disturbed.

Even though my children are young, they know that once a week for 20-30 minutes, I often am recording an interview for my podcast and they are expected to be quiet and not disturb me.

Step Two:  Create a Schedule

One of the things you love about working from home is that you don’t have to create a schedule – however a schedule will help you stay focused and be more productive.

I have a daily and weekly schedule for the kid’s schooling and our other family activities. Back in 2007 I blogged about a monthly business schedule that worked well for me at that time. Now my business looks a little different, so I have tweaked things a bit.

When you create your schedule, remember to schedule in breaks, household chores, time with your family and meals. It’s easy to say, “I’m going to work from 10-4” however actually sitting there and working for six hours is going to be a lot more difficult.

I find that I’m almost never able to work at the computer productively for more than about two or three hours at a time.

I do much better if I schedule periods of intense work with something physical like housework or exercise. If I try to work without stopping, I’ll begin getting distracted and soon I’ll be playing on Twitter and reading blogs. ;)

Lately I have been spending less time on Twitter and on blog reading. Maybe it’s a kind of spring cleaning. I even cleaned out a bunch of the blogs I was following in my Google reader. Have you done do the same recently?

Additionally, make sure to schedule entire days off.  It’s easy when you work from home to get on the computer every day, but you owe it to yourself to refresh your brain with a real break.

Last Friday I took the kids to a homeschool field trip, and then we followed the group to the park for several hours. On the way home we grabbed a treat at the local health food store.

All told it was a fantastic day, and I didn’t get online all day long! We need days like that for our mental health and to remind us of what’s really important in life. Then when we get back to work, we’re more focused.

Step Three:  Eliminate Distractions

Make a list of things that distract you.  Perhaps it’s the full laundry basket staring at you, your children interrupting endlessly (when they’re old enough to know better), your friends calling you on the phone, outside appointments and errands.

Make a list of these distractions and then find a way to work around them.

For example, if your children are a little, you have to plan your day around them. That’s one of the beautiful things about being a work at home mom.

However, setting aside chunks of time to work without interruption means less time overall spent online.

Can you trade childcare days with other parents who work from home?  Can you hire a sitter for part of the day?  Can you work around their naps?

When it comes to the housework, this is where creating a workspace – even if it’s the corner of the kitchen or your bedroom, comes in handy. Being able to close the door on the rest of the house helps you focus on the task at hand. Having that weekly schedule for the housework helps with that too. If you know there’s a day to do the floors, they won’t nag at you all the time!
Rather than modeling your work from home life around what you feel you should do, take a look at the reality of your living situation, your family’s needs and personality, and create a work from home life that works for you.  It takes a little planning and flexibility but it’s possible.

A final word about motivation:

I’ve noticed that a lack of motivation is a sign that I need to do something differently. Either I need to take a break or change the way I’m running things to breathe some fresh life into my business. Have you noticed that?

Another thing is, work tends to beget work. If you just get going with the task at hand, even if you don’t “feel” particularly motivated, it tends to be its own reward and you feel better soon enough. Works for me. :-)

See Also:

The Top 3 Things To Do in Your Online Business

I’m Selling It All And Starting Over

Wednesday, April 9th, 2008

ocean.jpgNot really. But almost.

I posted last week at Mom Masterminds about my feelings lately regarding my business. And I thought I would share it here so perhaps it could help you avoid the same mistake. I’ll go ahead and paste that now.

“I swear, sometimes I wish I had only 3 websites. If I knew I could get a good price for them, I would put several up for sale. I have been in a kind of funk for about 3 weeks now, and it’s lifting, but part of it is because I feel like I’m scattering my seeds everywhere and diluting my efforts too much. I’ve been thinking about what I really want and what I really enjoy in my business. I no longer want to do what I don’t want to do. And I don’t think I have to. Let me explain.

What I really love is blogging. I don’t have to make myself do it or talk myself into it and I don’t procrastinate about it or do any kind of mind games to get it done. I’m envious of people who ONLY have a blog. That’s it. All their focus goes into it and they do it full time.

I really like affiliate marketing. I don’t particularly like creating products. I don’t wanna do it anymore. Wah!

I have a couple sites that produce a really nice income with minimal work. I can add a teensy bit of content or get another incoming link once a month (or less) and they just keep on pumping out income. That’s fine.

But then I have several small websites in my niche that I feel could ALL be incorporated into my larger site or blog. Some of these aren’t making much money, and I feel their content could be more valuable on a website that IS my focus.

How do you decide whether to move stuff around and reorganize stuff or just let it be? Or sell it?

All this disorganization makes me a little depressed. I know if I had fewer websites I would feel more energetic. Bleh.”

I got all sorts of helpful responses, including:

“Oh Carrie, I so know how you feel! I have too many sites and I know it. I’ve grown out of quit a few of them and my interests in life have taken me in completely different directions.”

and

“You’re in charge and you can start over.” 

and 

“Your experience is helping me tone down me newbie enthusiasm and focus on the plan!”

and

“Carrie I get it completely. I have never enjoyed being a virtual real estate owner. I much prefer to keep my efforts as centralized as possible.”

After I posted this I felt much better just knowing that other work at home Moms felt the same way I did – which was scattered and pulled and guilty that I wasn’t giving some of the projects the attention they deserved. But I also got to work and started moving towards my goal of fewer projects, done better. More centralization, less scatter.

I sold one website to a wahm who is perfect for it. She’s already marketing to that niche and it was a perfect fit for her.

Then I simply deleted another that wasn’t performing. The domain was about to expire anyway. First I took a look at stats and stuff to see if there was any value I could put on another site, which I did. I moved some of the decent performing pages to another site. Then I kicked it to the curb.

Then I took a serious look at one of my biggest projects, Natural Moms Talk Radio and the blog that goes with it. The site and blog are a little bit inconsistent, and to boot there is another blog that I use just for articles. So.

Right now someone is working their magic on the whole site. It will be centralized into one big blogsitepodcast thing. It’s getting new snazzy graphics and I can hardly wait. Everything I do to the site, whether it’s an informative article, a podcast episode, or a blog post, will boost the rankings of the domain and the other parts of the site, whereas now it’s disjointed.

I feel so much better.

I have another site that’s going to be up on the chopping block soon.

What’s new with your business?

This Blog’s Identity Crisis

Tuesday, March 25th, 2008

I’ve been quiet around here lately, I know. As I posted over at the Mom Masterminds blog, this blog is having a bit of an identity crisis as of late. Allow me to explain.

As part of my ongoing efforts this year to examine, improve, and focus, I’ve sold another website with the overall goal of moving away from the work at home Mom market.

My main target market is the one I speak to with my podcast (and several smaller content sites). I also have an active blog over there.

I’m not entirely out of the wahm market as I still have an information product for natural business owners (and want to be’s), private label rights article packs for natural business owners as well as several free ecourses for that market. But that’s ok with me because it still fits into the same larger market.

But this blog all of a sudden doesn’t quite fit neatly anywhere.

I certainly don’t want to get rid of it entirely. I enjoy talking about being a work at home Mom. I like sharing my wins (and trip-ups!) with internet marketing. I like helping people and guiding

them to good products and services that will help them make smart business decisions.

So I’ll put the question to you:

What do you like to see on this blog?

I got some fantastic feedback from the commenters on the MM blog which has given me some food for thought.

Nell and Angie said they wanted to see more personal “life as a wahm”" stuff here. (Nell also suggested I ask myself some pointed questions to figure out my goals with this blog.)
Erin said to mix it all up so my readers could see my unique perspective on marketing online.
Linda said I need to keep digging to find my target reader here.

What’s your take?

Making It Better: Content Site #1

Thursday, January 17th, 2008

When I said I was going to update you on my “Making It Better in 2008” progress, I wasn’t kidding!

Here is a site that has been gathering dust for FAR too long. I haven’t added content to it or made any changes in over a year (although I have sent out a couple of newsletters to the list.)

I thought of selling it, but decided to keep it since it fits into my overall target market. I also had some ideas on how to improve the site. One of the reasons I wanted to start with this one is because it makes NO money. It’s the only site I own that doesn’t generate sales or Adsense income.

So, similar to the thinking of a person who pays off their debt starting with the lowest balance for the psychological boost it will give them, I am starting with this one. Anything would be an improvement. LOL!

For starters, this is a content site all about limiting screen time. It has articles on why too much TV is a bad idea, and ideas on what to do instead. It makes affiliate recommendations, mostly books about research on TV’s effects and a couple of other products (some from Amazon.com and a few ebooks). It has a newsletter (actually just an autoresponder with a bunch of messages) with tips and ideas for family time that don’t involve screens. There are over 1,000 subscribers on the list. There is serious potential there, so I need to work on getting those folks to buy too.

I thought it had potential however, and was already getting some decent traffic and had incoming links from similar sites in this “un-TV” genre. It gets search engine traffic from a couple hundred unique keyword phrases.

Here is a screen shot of the Before:

And about half an hour Later:

You probably can’t tell a whole lot from the pictures, but I did the following:

  1. Removed Adsense ads from 90% of the pages. The ads were making NO money. When I emailed a friend about the site, she said she wasn’t surprised that this was the case, since the ads were showing up all about watching TV on the computer. DUH! People who are trying to watch less TV aren’t likely to click on ads about watching TV, are they? So that was an obvious thing to change.

  2. Changed the left nav menu so the links were smaller and shorter. I also added several affiliate recommendations to the left menu, and that font is a bit larger, making them stand out more.
  3. Wrote a bolder, more direct headline.
  4. Made the font larger and bolder on the right nav to draw attention to the newsletter sign up box.
  5. Added a picture of a product that I found on Amazon, it’s a perfect fit: a device that plugs into a Tv, computer or video game that enables a parent to set a timer that will turn the device off completely. This is a higher priced product than most I promote so I’m interested to see if it converts well.
  6. Made the page wider to give it a more modern look.

That’s it for now. Later on this month I’ll: add some more content, hire a ghostwriter to write an article I can send out, do some keyword research to guide me when I add new pages, and look for more appropriate affiliate products to recommend.

Stay tuned. No pun intended. ;)

Focus, Or Where I’ve Been

Monday, December 31st, 2007


I’ve been missing in action here on this blog in the last month! There are good reasons for that.

One is that I’ve worked less in December than in previous months. The other reason is that I’m moving away from the market this blog serves, which is the work at home Mom/internet marketing audience.

For several months now I’ve been pruning away projects that had that group as a focus. I spoke with my business coach Kelly McCausey about it and posted at Mom Masterminds too asking for advice and what to expect. And now I’ll blog about it here for the benefit of those still reading. ;)

When I mentioned my decision to move out of the wahm market, my fellow wahm and Mom Masterminds coach Lynette Chandler said:

“While you will achieve a temporary set back in income, the focus will allow you to do more. You’ll surprise yourself how quickly you’ll bounce back or even over take the income from the other sites.”

I thought she was just being nice. ;) I wasn’t sure it would be exactly true, but here’s the thing:

My income didn’t drop at all. In fact, the opposite happened.

I’ve been doing a bit of analysis lately, something that many of us business owners are doing right now. A bit of early spring cleaning if you will… I realized I’ve sold several websites, given one away, and let several domains expire since last spring when I took Alice Seba’s Spring Cleaning course. Recently I dropped two wahm oriented content sites and was really concerned that it would take me months to get my income back up… but as I said, it hasn’t dropped.

What did happen was that two of my on-focus sites are experiencing large increases in traffic due to the little bit of extra love I’m giving them. I’m not working a bit harder. ;)

So if you’re thinking about selling a website to focus more on a market, don’t hold back!

Focus: This unsubscriber could teach me a thing or two

Tuesday, October 30th, 2007

I’ve said before on my blog that people who unsubscribe from your newsletter can be a good thing for your business.

For one, they can teach you what you might be doing wrong. If all your unsubs say the same thing like: “Your newsleter is crap!” then that’s pretty valuable information.

They can also teach you who your target audience is. If they all say something like: “I’m not a Mom with young kids”, you know that you’re mostly talking to Moms of young kids.

You can even make money from your unsubscribe page. And, sometimes unsubs can teach you something entirely new.

Last weekend, I wrote as a guest on Kelly McCausey’s blog about focus. Focus for me is like a journey, not a destination. Just when I think I’ve focused, I realize I need to refocus!

Awhile back I got an unsubscribe message from a subscriber. It read like this:

Comments:
Please understand, this has nothing to do with your product so much as it has to do with my focus. I am becoming accutely aware of the fact that too many options available to me is only a distraction. You are not the first and only marketer I have recently opted out from.
I have recently chosen two directions on the Internet in which to begin my Internet marketing, and two is overwhelming already. I have to sacrifice from one just to work on the other. Three would certainly be out of the question: Although your product does look interesting…but I think I would go into information overload if I took another step forward with anyone eles’s offers.
I wish you the best in your endeavors.
Take Care.
Sincerely,
John Doe
First of all, aren’t my subscribers nice? :-) He took the time to write a long explanation almost as if he cared about my feelings. But the point is, he realized something very valuable:
That listening to too many people or going in too many different directions would make him lose his place in his marketing efforts.
Pretty smart marketer. ;)
What have you done recently to focus? Or re-focus? I sold a website and am moving completely away from one of my markets. What about you?

Hash – As in ReHash, But in a Good Way

Tuesday, August 28th, 2007

I’ve had a stomachache for two days and woke up too tired to think of a good blog post today, so I’m going to do a hash/rehash of some oldie but goodie posts.

hash:

1. a dish of diced or chopped meat and often vegetables, as of leftover corned beef or veal and potatoes, sautéed in a frying pan or of meat, potatoes, and carrots cooked together in gravy.
2. a mess, jumble, or muddle: a hash of unorganized facts and figures.
3. a reworking of old and familiar material

rehash:

1. To bring forth again in another form without significant alteration;
2. To discuss again.

Here goes!

Free hard drive backups – So necessary if you want to sleep well as an online marketer.

Which wahm are you like? – Distracted Darla or Focused Franny?

Freebies – Is it ok to expect something in return?

Why a brick and mortar business needs a website.

I’m Giving Away a Free Website!

Monday, August 20th, 2007

Yes you read that right. :)

Today on WahmTalkRadio, Kelly and I talked about her new “Flip That Mom’s Website” project. Her first “flipping” project is a website of mine that has been neglected for months now but that has great potential in the right person’s hands.

You see, I launched this site but badly neglected it due to the fact that it is not a topic that I’m passionate about, nor does it fit into my business plan target market (bad wahm! bad wahm!).

Even though I preach the Focus message, I have been guilty a time or two of straying. This year I sold one site already that didn’t fit in and I have a couple more that need to go. You can have a chance to win this site, because after Kelly fixes it all up, I’m giving it away for FREE.

Go tune in to WahmTalkRadio and see how you can win it :)

19: Focus, Focus, Focus

Wednesday, January 17th, 2007

2 things: First, I don’t typically put articles on my blog, but I wanted to share this one that I wrote recently about finding focus in your online business. It was originally published in the WC, which if you’re not a subscriber, you must get your free subscription now by clicking HERE.

Second, if you haven’t yet listened to the PLR audio with Kelly and Nicole of Easy PLR, DO! I listened and even got some great new ideas on how to use PLR myself, which kind of surprised me! Get it here: PLR Audio

Now for the article.

Internet Success Tip: Put Blinders On

I’ve been focusing on focus lately. You see, Kelly McCausey interviewed me as a case study of a work at home Mom who finally found some focus, with great results. Let me share the story of 3 work at home Moms. I hope their experiences will help you realize the importance of putting on blinders with your internet business.

Distracted Darla

Distracted Darla started learning about affiliate marketing. She built a small site and when it began to earn income, the wheels started turning in her head. She was doing direct sales when she started this website, but was feeling burned out. She wanted to truly be home and so decided to put her energies into affiliate marketing exclusively. Not long after, however, she heard about a new hot direct sales company with a product she loved and a great pay plan. She joined up and had great success for a few months, until the company went bust.

If Darla had put blinders on and focused on her affiliate marketing business, she would not have wasted those months. Her websites would have been much farther along than they were. She lost so much momentum as a result of allowing herself to become distracted!

Bandwagon Brenda

Being new to the business world, much less internet business, Brenda was unaware of the concept of a target market. When she built her first niche website, she went for what she thought was “hot”. She gave almost no thought to “who am I trying to sell to?”

Although her website experienced some initial success, she became bored with the website concept and had no motivation to continue. She had no idea who her target market was and therefore didn’t know what kind of content to add to the site or what to say in the newsletter (which was growing surprisingly fast!) Later on she repeated her mistake by buying up some crappy private label rights articles in a “hot” niche. That ended up being a big waste of time. Because they were outside her area of expertise, she couldn’t write any articles to help drive traffic and had to rely on search engines alone. Growing traffic to the site was a constant uphill battle every time Google did a dance.

Focused Franny

Fran stumbled around for a while on the internet and had some success, but then she joined Mom Masterminds. Her friends and mentors there kept suggesting that she choose a target market and focus on it for maximum success. She noticed that the wahms who were making the big money had a tight niche and grew their online presence by constantly building new sites and new products to offer to that same target market.

Unsure of what her strengths were, she decided to listen to what her Mastermind group was telling her. She realized that sometimes it’s difficult for you to recognize your own strengths unless they’re pointed out to you by someone else.

At first glance, it seemed that choosing her target market would limit her and would get boring after awhile. But that was not the case at all for Franny. In fact, the opposite was true. Once she chose her target market, she kept thinking of new ways to serve them, new ways to find them online, and new products to market to them. The possibilities were endless and she was excited about her business again!

Additionally, the more she served her target market, the more they began to recognize and find HER online. The more they asked her questions, which she could answer and create articles and products for them and the more her market referred her to other people. Her business kept growing, and at a much faster rate than before. When she launched a new site or product, she was able to tap into her existing subscribers, customers, traffic and affiliates to promote it. She was no longer starting from scratch each time she had a new idea.

Ladies, I have a confession to make. I know the stories of these 3 wahms so well because they are all real women. I don’t suffer from multiple personality disorder, but I have been Darla, Brenda AND Franny. My question to you is this: who do you want to be?

p.s. (You may use this article on your site, blog or newsletter if you include the following bio. Thanks!)

Carrie Lauth (http://www.CarrieLauth.com) is the host of Natural Moms Talk Radio and the creator of the Natural Moms Business Guide (http://www.NaturalMomBusinessGuide.com). She owns a network of sites including Natural Baby World and Natural-Moms.com. Want to guess who her target market is?