Posts Tagged ‘Blogging’

Affiliate Marketing: Beginning Steps

Thursday, February 12th, 2009

To follow up on my post about affiliate marketing and mommy bloggers, I have decided to start a series on beginning steps to get you started. Be sure to check back regularly – subscribe to my RSS feed or sign up for my free newsletter (sign up box on upper right) so you don’t miss anything.

Here is Beginning Affiliate Marketing Step One:

Find appropriate affiliate products

How do you know what’s appropriate?

That would depend entirely on your niche.

If you blog about babywearing, look for baby slings and ebooks about babyslings.
If you blog about beauty and skin care, look for beauty products and skin care and ebooks about such.
If you blog about kids and crafts, look for kids crafts products and ebooks about kids crafts.

See where I’m going with this?

There are good affiliate products in every niche, so start searching.

A few ways to find them:

Google.

A simple Google search for “keyword + affiliate program” or “keyword + associate program” is a fine start.

Other Blogs

Another shortcut is to look on the blogs of other people in this particular niche to see what they’re promoting, especially sites that you know are more highly trafficked than your own.

But it pays to be choosy about what you promote. Different programs have different payouts and some will convert better than others.

For instance, Amazon.com doesn’t pay the highest percentage, but their site converts well and people often buy other stuff while they’re in there, earning you commission on the whole lot, not just the little book you mentioned.

Find affiliate programs with great tools

Everyone talks about the large affiliate networks like Linkshare, Shareasale, etc. Those are great and I get payouts from them too, but in my personal experience, independent programs convert better and are more eager to please you as their valued affiliate.

To make life easier for yourself, find independent affiliate programs  – especially those run by other work at home moms, and join them. Use the tools they have available.

As an example, I have a few products and my resources for affiliates are listed here: Affiliates Fun

I want to make it super easy for my affiliates to have success so I provide graphics, articles, recipes and brandable reports that they can publish and give away, branded with their affiliate link.

Another great thing about independent affiliate programs? They almost always pay you higher commissions. I pay out 30- 50% to my affiliates.

Plus you get that nice warm feeling that comes from supporting another small business owner. :)

Many of the ladies at Mom Masterminds have fantastic products with amazing affiliate programs. A few of note:

(These all open in a new window and take you directly to the affiliate info.)

Affiliate Products Perfect for Mom Bloggers:

Tiffany Washko’s green smoothies, raw food for kids and salads cookbooks
Christine Steendahl’s Dine Without Whine menu mailer
Susanne Myers Healthy Menu Mailer and Menu Planning Central
Kelly McCausey’s Moms Talk Network home management and biz ebooks
Cara Mirabella’s household management ebooks
Aurelia Williams Real Life personal growth and parenting ebooks and life coaching
Nicole Dean’s party, gift mixes, and home biz ebooks
Alyssa Avant’s beauty by design ministries’ ebooks

So, now that you have found some great products you want to start promoting, how do you skillfully weave your affiliate links into your content?

That will be the topic of the next post in the series. Stay tuned!

Impatient?

Affiliate Marketing Sweetie - learn how to make great money with affiliate marketing while still being a nice person.

How Is The CPSIA Going To Affect Your Business?

Thursday, January 29th, 2009

Is the Consumer Products Safety Improvement Act going to negatively impact your business? (If you’re not sure what the CPSIA is, you can learn more here but in a nutshell it’s an act that will require expensive component testing of kid products that is prohibitively expensive for some small business owners.)

I feel confident that people whose business involves hand crafted baby and kid items will find a way around this act, or it will be amended somehow.

Still, this is a good wake up call for anyone who relies solely on the sale of handmade products for their income stream.

It’s a call to action to:

Diversify Your Income

On this blog I have long encouraged product sellers to develop secondary income streams with ideas like affiliate marketing and creating information products.

Now is the time to get started on this if your business revolves around handmade baby and kid products. Like I said, I’m optimistic that the creative people who have these types of businesses will figure this thing out, but even still…

Your cheese is getting stinky. It’s time to find a new source of cheese.

Here are just a couple of ideas for you:

* Let’s say you make handmade wooden toys for kids. Could you write an ebook for parents on encouraging creativity with open-ended toys? Make sure you have an affiliate program for your product because I for one would promote it!

What about a cookbook with your favorite kid friendly recipes?

* Do you sew cloth diapers, baby slings or baby blankets? Could you start a review blog to publish well written, honest reviews of baby and toddler products? These reviews could be monetized with affiliate links and Google Adsense or other contextual ads.

A few random ideas that popped into my head:

* Create a cookbook for parents of allergic kids (wheat/dairy/corn/egg/soy/peanut/etc free recipes)

* Create a specialty diet cookbook (vegan/vegetarian/Paleo/raw/Weston A Price/whole foods/low carb/etc)

* Start a blog and write about what you know (start a recipe blog, a niche blog, a mommy blog, etc)

* Offer consulting services based on your area of expertise. People will pay for homeschooling advice, fitness advice, nutrition advice, cooking advice, marriage advice, business advice etc

* Offer your services as a ghostwriter or virtual assistant, niching yourself as an expert in a particular area based on your experience as a business owner (early childhood education or homeschooling for example). When you have a tight niche like this you can command higher prices per hour.

* Do you have any other ideas? Leave them in the comments area below!

I’m Selling It All And Starting Over

Wednesday, April 9th, 2008

ocean.jpgNot really. But almost.

I posted last week at Mom Masterminds about my feelings lately regarding my business. And I thought I would share it here so perhaps it could help you avoid the same mistake. I’ll go ahead and paste that now.

“I swear, sometimes I wish I had only 3 websites. If I knew I could get a good price for them, I would put several up for sale. I have been in a kind of funk for about 3 weeks now, and it’s lifting, but part of it is because I feel like I’m scattering my seeds everywhere and diluting my efforts too much. I’ve been thinking about what I really want and what I really enjoy in my business. I no longer want to do what I don’t want to do. And I don’t think I have to. Let me explain.

What I really love is blogging. I don’t have to make myself do it or talk myself into it and I don’t procrastinate about it or do any kind of mind games to get it done. I’m envious of people who ONLY have a blog. That’s it. All their focus goes into it and they do it full time.

I really like affiliate marketing. I don’t particularly like creating products. I don’t wanna do it anymore. Wah!

I have a couple sites that produce a really nice income with minimal work. I can add a teensy bit of content or get another incoming link once a month (or less) and they just keep on pumping out income. That’s fine.

But then I have several small websites in my niche that I feel could ALL be incorporated into my larger site or blog. Some of these aren’t making much money, and I feel their content could be more valuable on a website that IS my focus.

How do you decide whether to move stuff around and reorganize stuff or just let it be? Or sell it?

All this disorganization makes me a little depressed. I know if I had fewer websites I would feel more energetic. Bleh.”

I got all sorts of helpful responses, including:

“Oh Carrie, I so know how you feel! I have too many sites and I know it. I’ve grown out of quit a few of them and my interests in life have taken me in completely different directions.”

and

“You’re in charge and you can start over.” 

and 

“Your experience is helping me tone down me newbie enthusiasm and focus on the plan!”

and

“Carrie I get it completely. I have never enjoyed being a virtual real estate owner. I much prefer to keep my efforts as centralized as possible.”

After I posted this I felt much better just knowing that other work at home Moms felt the same way I did – which was scattered and pulled and guilty that I wasn’t giving some of the projects the attention they deserved. But I also got to work and started moving towards my goal of fewer projects, done better. More centralization, less scatter.

I sold one website to a wahm who is perfect for it. She’s already marketing to that niche and it was a perfect fit for her.

Then I simply deleted another that wasn’t performing. The domain was about to expire anyway. First I took a look at stats and stuff to see if there was any value I could put on another site, which I did. I moved some of the decent performing pages to another site. Then I kicked it to the curb.

Then I took a serious look at one of my biggest projects, Natural Moms Talk Radio and the blog that goes with it. The site and blog are a little bit inconsistent, and to boot there is another blog that I use just for articles. So.

Right now someone is working their magic on the whole site. It will be centralized into one big blogsitepodcast thing. It’s getting new snazzy graphics and I can hardly wait. Everything I do to the site, whether it’s an informative article, a podcast episode, or a blog post, will boost the rankings of the domain and the other parts of the site, whereas now it’s disjointed.

I feel so much better.

I have another site that’s going to be up on the chopping block soon.

What’s new with your business?

This Blog’s Identity Crisis

Tuesday, March 25th, 2008

I’ve been quiet around here lately, I know. As I posted over at the Mom Masterminds blog, this blog is having a bit of an identity crisis as of late. Allow me to explain.

As part of my ongoing efforts this year to examine, improve, and focus, I’ve sold another website with the overall goal of moving away from the work at home Mom market.

My main target market is the one I speak to with my podcast (and several smaller content sites). I also have an active blog over there.

I’m not entirely out of the wahm market as I still have an information product for natural business owners (and want to be’s), private label rights article packs for natural business owners as well as several free ecourses for that market. But that’s ok with me because it still fits into the same larger market.

But this blog all of a sudden doesn’t quite fit neatly anywhere.

I certainly don’t want to get rid of it entirely. I enjoy talking about being a work at home Mom. I like sharing my wins (and trip-ups!) with internet marketing. I like helping people and guiding

them to good products and services that will help them make smart business decisions.

So I’ll put the question to you:

What do you like to see on this blog?

I got some fantastic feedback from the commenters on the MM blog which has given me some food for thought.

Nell and Angie said they wanted to see more personal “life as a wahm”" stuff here. (Nell also suggested I ask myself some pointed questions to figure out my goals with this blog.)
Erin said to mix it all up so my readers could see my unique perspective on marketing online.
Linda said I need to keep digging to find my target reader here.

What’s your take?

Do You Need a Kick in the Blog?

Friday, February 29th, 2008

If so, visit Internet Marketing Blogging Boot Camp.

Y’all know I’m a big fan of both Alice Seba and Lynette Chandler.

Both of them have been a huge boost to me as business coaches.
I’ve been learning from Alice since I first started my online business 4 years ago, and Lynette has been a valuable source of information and support both through her blog and her coaching at Mom Masterminds.

These two gals have joined forces to help you get your blog in gear. I highly recommend you sign up for this coaching if blogging is one of your business and marketing tools.

Go here to get on the list. They’re only accepting a few participants in this intensive boot camp style coaching so hurry!

=====> IM Blogging Boot Camp

Blogs That Inspire Me To Be a Better Blogger

Friday, February 15th, 2008

When Kelly, Wendy, Chele and I talked about blogging on Moms Morning Show yesterday, I related how I learn a lot about being a good blogger by reading other blogs – no matter what the subject matter is.

So if it’s a personal finance blog like Millionaire Mommy Next Door, or The Simple Dollar. Or if it’s a personal/parenting blog like Dooce (who is so funny she’s made me spit my coffee at the screen – seriously!) or Mom to the Screaming Masses, it doesn’t matter. I sometimes read blogs owned by people whose lifestyle I admire, like Little Blog in the Big Woods – even though I know I probably won’t ever become like the blogger I’m reading about. So in the case of the last two, I won’t be having six kids and owning a composting toilet, ok? :)

Good blogs inspire me to be a great blogger!

Of course, there are blogs in my niche that I love and that teach me much, like Alice Seba, Kelly McCausey , Nell Taliercio and Tiffany Washko.

What about you – what blogs inspire you?

Moms Talk Radio

Why I Prefer Wordpress

Thursday, February 14th, 2008

I know, I know… this is a funny post on a Blogger blog. LOL! But as I mentioned, I’m in the process of moving this blog to Wordpress and have been blogging on several other sites powered by Wordpress.

Since this week on Moms Morning Show we’ve been featuring “Having Fun and Making Money with Wordpress“, I thought I would share a couple of the reasons why I prefer Wordpress so much. The two features that I love the most are:

  • Post scheduling.
  • Post slug.

Post scheduling means that you can write write write to your blog on those days you have a lot to say, and Wordpress will schedule them to publish when you want them to. This is an awesome feature!

I think all of us have those particularly chatty weeks when we have lots to say, and then we have other weeks (or months!) where our blog is lonely and quiet. The post scheduling feature means this is no big deal.

Post slug is another cool WP feature that is also search engine friendly. You want your post title to be interesting and a little catchy so you can grab the reader’s attention, but your post filename (the .html part) needs to have keywords in it that tells the search engines what your post is about.

WP has many more cool features that I love. For one, Blogger often bogs down (maybe due to the sheer number of splogs (spam blogs) on Blogger?) and takes forever to publish. I never have problems publishing to my WP blogs.

Right now I’m in the progress of having a VA move a couple of my sites to Wordpress, including this one. Stay tuned for changes around here. :)

Moms Talk Radio

Remember my free sample?

Tuesday, January 22nd, 2008

Remember last week when I mentioned the free week long test drive I got as a result of this blog?

Well Saturday in the mail I got a free $50 Borders gift card thanks to the Dodge folks. Cool. :-)

Blogging can make you money AND get you free stuff.

Blogging Can Get You Free Samples

Thursday, January 10th, 2008

I’ve gotten free stuff before, but this takes the cake. See what my newest sample is?

It’s a 2008 Dodge Caravan. It’s sitting in my driveway for one week. Apparently the Dodge people consider me their target market, and they wanted me to take it for a test spin for a few days to see what I thought (and blog about it, of course!). They even gave me a free camera to snap a few photos.

If you’re not blogging for business yet, better get started. As Kelly McCausey says, we bloggers are da media. :-)

Show Me The (Blog) Money

Friday, October 12th, 2007

This was fun. It’s a “What kind of ___ are you?” as it relates to blogs. Mine, as it turns out, is all about the dough.

What Kind of Blogger Are You?

Which actually kind of surprised me, because I love blogging, not just because of the income. But yes, making money from your blog is especially nice. Mostly because you know that you can only make money if someone is listening to you.

So what kind of blogger are you? Let me know.

Hat tip to Alyssa of Life from my Laptop for the cute quiz.

And p.s. if you want to learn more about making money from your blog, just click. :)