One of the most important things we internet marketers do is building an opt in list. Whether they’re newsletter subscribers, email feed readers, or simply handed over their email for a mini course, your opt in list is one of your most important assets.
This is true for mom bloggers and other bloggers too. It’s often the last thing a blogger thinks about. They’re concerned with getting involved with social media and being seen everywhere, but there is major power in showing up in someone’s email inbox too. 
This article from the folks at Mom PLR Ebooks have some great ideas for using Private Label Rights content to quickly build your opt in list.
PLR – A Cost-Effective, Time-Efficient Solution for Building Your Parent-Targeted Mailing List
By now you’ve probably heard of PLR and its use in online business. If not, it stands for “private label rights” and refers to ready-made content that you can purchase, edit and brand for your business. It may come in the form of articles, reports, ebooks or even pre-made sales pages, opt-in (or squeeze) pages, graphics, audio recordings and even video.
There are plenty of uses for PLR from adding content to your website to creating products for sale, but have you considered what an effective tool PLR can be for building your mailing list?
How to Build Your List with PLR
- Brand and publish a PLR report as an ethical bribe for signing up for your list. Your visitor signs up for your list and you give them instant access to a valuable report that helps parents become more informed or solve a problem. Make sure you include mention of the free report with all your sign up boxes.
- If the PLR reports include ecovers, use them to make them more attractive and tangible to your potential subscriber. It also draws the eye into your subscription box when it’s on a page with other content. Parents are busy people, make it easy for them to find your great offer.
- Use PLR opt-in or squeeze page templates to simplify the list-building process. Many PLR providers sell ready-made templates that streamline the process of collecting email addresses. Simply modify the text, insert your autoresponder code and load up the html pages. Promote your opt-in pages in your article bylines, YouTube videos and wherever you publish content.
- Use PLR banners to promote your report giveaway. Put them on your blog, invite your affiliates to use them and swap or purchase ad space to get the word out there. Find out where your target parent market hangs out and be seen.
- Use topic-relevant PLR articles and other content to drive traffic to your opt-in page. Include a recommendation for your mailing list as a place to get further information.
- Don’t stop there. You don’t just have to make one freebie offer to build your list. Publish other opt-in pages with offers that will attract more parents in your targeted audience. The nice thing about PLR is that it’s cost-effective and time-efficient to test out a variety of free offers to build your list.
Key Tip – Make the PLR Your Own
Private label rights means you have the opportunity to make customize the content so it suits your message and your target audience. Although the terms of service with PLR providers varies, in most cases you can do things like add logo, insert case studies, comments from customers, add your own opinions and more.
Parents who subscribe to your mailing list want to get a feel for WHO you are before they buy from you, so taking the time to make PLR uniquely yours can go a long way. That doesn’t mean you need to rewrite it from scratch, but insert elements that will give your readers more insight into your company and what you stand for.
A Free PLR Package to Help You Build Your Parenting Mailing List
It’s amazing how easy it can be to build a list when you’ve got ready-made tools to help you. You can actually get a free PLR list-building package right here. It includes:
- a free report
- opt-in page template and suggested text
- ecovers in 4 sizes
- promotional graphics
…to help you get started. Click here to get yours
Tags: email marketing, mom bloggers, plr, private label rights