After Spring Cleaning coaching with Alice, and Flipping Websites with Kelly, and the Content Site Challenge going on at Mom Masterminds, I’ve been thinking lots lately about giving some of my neglected websites some love.
I already sold one site, am giving one away, and have a couple more to sell, but I have one or two that DO fit into my target market and that just need a little love.
One of these sites had a bad domain name so I bought a newer one that fits into my plan for the site as well as my target market. It didn’t have much traffic or ranking so it didn’t matter much, and it’s already getting some love from search engines despite the change.
What I love about improving an existing site is how FAST you can see results. It’s awesome to add a few new pages to a site that’s aged a bit in the search engines and immediately see some increased traffic and income from those pages.
I’ve already done a couple of things, like design a custom 404 error page. You can see an example here.
Then I linked to the site from one of my other sites, giving it another one way link. I also added a 5 day ecourse to one site, and added a second free report to subscribers. I sent a broadcast email to the existing list.
So here’s what else I plan to do to boost a couple of sites:
- Write an article for each. Article marketing rocks and has been a consistent winner for me for marketing a website
- Go through and edit some of the PLR articles on the site. I changed a bit here and there, but spending just a couple of minutes per page adding my own voice and a paragraph or two will improve my search engine rankings.
- Add more affiliate offers to the autoresponder.
- Find a way to link to the site’s internal pages from my blogs. As an example of this, I wrote about pet ownership on my blog today, and linked to a page of an existing site where relevant (using keyword rich link text of course).
- See if I have any additional content (like my own articles, which I often forget to add to my own sites!) to add, including more PLR, transcripts of interviews from my podcast, free reports, etc.
There you go. Care to join me in my “Give a Site Some Love” challenge? I’ll link to you in this post. Leave a comment below with the website you plan on improving too, and it will get some immediate link love from me!