I’ve been missing in action here on this blog in the last month! There are good reasons for that.
One is that I’ve worked less in December than in previous months. The other reason is that I’m moving away from the market this blog serves, which is the work at home Mom/internet marketing audience.
For several months now I’ve been pruning away projects that had that group as a focus. I spoke with my business coach Kelly McCausey about it and posted at Mom Masterminds too asking for advice and what to expect. And now I’ll blog about it here for the benefit of those still reading. 
When I mentioned my decision to move out of the wahm market, my fellow wahm and Mom Masterminds coach Lynette Chandler said:
“While you will achieve a temporary set back in income, the focus will allow you to do more. You’ll surprise yourself how quickly you’ll bounce back or even over take the income from the other sites.”
I thought she was just being nice. I wasn’t sure it would be exactly true, but here’s the thing:
My income didn’t drop at all. In fact, the opposite happened.
I’ve been doing a bit of analysis lately, something that many of us business owners are doing right now. A bit of early spring cleaning if you will… I realized I’ve sold several websites, given one away, and let several domains expire since last spring when I took Alice Seba’s Spring Cleaning course. Recently I dropped two wahm oriented content sites and was really concerned that it would take me months to get my income back up… but as I said, it hasn’t dropped.
What did happen was that two of my on-focus sites are experiencing large increases in traffic due to the little bit of extra love I’m giving them. I’m not working a bit harder.
So if you’re thinking about selling a website to focus more on a market, don’t hold back!
Tags: focus, target market
Glad to hear things are going so well! Focus is powerful. It’s something I’m starting the New Year out with, too.
Nell
I’m so glad this is working so well for you. I really need to dump some sites too!