Archive for the ‘Internet marketing’ Category

Simple Free Beginning Affiliate Marketing Guide

Friday, August 21st, 2009

My friend Nicole Dean (who I recently met in person after several years of online acquaintance) has put together a fabulous and FREE quick guide to getting started with affiliate marketing.

When people ask what I do, and I answer “affiliate marketing”, I either get a glazed look in response, or questions.

What’s that?

Typically people seem curious about the possibility of earning money without having to develop a product of their own.

But how do you get started?

Instead of conducting your own search and getting bogged down in way too much info, start here.

Download Nicole’s simple free guide to beginning affiliate marketing.

Quick Start Affiliate Marketing Guide

(This is a .pdf file. You can click it to open, or right-click to save it to your computer.)

Enjoy!

(And you have my permission to pass this info along to anyone you think may benefit from it.)

Free Info for New Work at Home Moms

Friday, August 21st, 2009

Kelly McCausey of WahmTalkRadio is hosting her Totally Free Tuesday event on September 8th (that’s a – you guessed it – Tuesday), designed for women who want to learn more about their work at home options.

She’s interviewing yours truly at 11 AM Eastern – and from the looks of things there is a great lineup of speakers.

In addition, Kelly is giving away free gifts to attendees of the free webinars as well as subscribers to her email newsletter.

Kelly is always a source of trustworthy and solid advice so check it out!

Free Green/Eco Content

Thursday, July 16th, 2009

Several months ago I told Alice Seba of All Private Label Content that I would be first in line if she ever decided to launch a PLR membership that featured “Green”, Eco-friendly or natural living content.

Well guess what?

Free Green PLR

Now, I don’t know if I was the first in line, but I did sign up as soon as they put the “open” sign out!

You can go here to get a free, no strings attached sample pack of their newest PLR:

Free Eco Friendly/Green PLR

And in case you missed them, Tiffany and I released two new packs at NaturalMomPlr:

Simple Living

10 articles on frugality, freeganism, DIY, crafting and more principles of simple living

Natural Mom and Baby

4 articles and 6 product reviews (plus one free review!) of interest to moms and babies are included in this pack.

You Want Me To Be Your Affiliate?

Monday, June 22nd, 2009

Then don’t go about it the wrong way.

I’m not talking to any of you, because I know my blog readers would know better than to send me unsolicited email pitching their affiliate program.

This is how *I* get new affiliates. Because I’m a classy online marketing kind of gal.

(Hint: It’s all about relationships.)

- Affiliate marketers join my affiliate program and promote my products because we’re part of the same tight knit networking community.

-  They join because they are in a similar niche and market to likeminded people.

- They join my affiliate program because I’m their affiliate.

- They join because they are a customer and like the content, see its value, and want to promote the product to their peeps.

- They join because they follow me on Twitter and know I’m the real deal, not some smarmy creepy anonymous person who wants to make a quick buck without delivering real value.

- They join because I have sent them my product(s), free of charge, for review with the hopes that they will see its value and want to promote it in order earn commissions.

They don’t join my affiliate program because I sent them an unsolicited email asking them to join.

Because I don’t do that.

They also don’t join because I sent them yet another unsolicited email to “follow up” on the first email that I never responded to in the first place.

Now.

Do you want me to join your affiliate program?

Here’s a couple of things you need to do.

1) First, know what I’m all about.

If your product is the greatest “how to improve your golf game” ebook EVER devised, so what?

That’s not my niche. It’s irrelevant to my market, and a waste of my time.

2) Second, learn the art of the approach

IF you have a product that is *actually* of interest to *my* target market, then send me an email with the product attached or with the download link to the product.

Better yet, send me an email asking *permission* to send me an email with your product attached.

IF I like it and IF I have time to consume itand IF  I think it would add value to the lives of my listeners/readers/subscribers and IF I decide to (and WHEN I decide to), I will join your affiliate program and promote your product.

And please don’t insult my intelligence by trying to explain what an affiliate program is, or how much commission your program pays, or how well your site converts, or any of that stuff.

It’s like telling me how wonderful you are when we’ve only first met.

I know how this stuff works, umkay?

Just sayin’.

Why the Mom Market?

Tuesday, June 16th, 2009

True story.

When I built my first website and started making money online, I was not targeting the mom market. It took me a couple of years of jumping around to find my market.

But I’m glad I did. Here are some interesting stats for you if you do target the mom niche in your business. Encouraging!

Did you know that companies are spending billions of dollars every year marketing their products to Moms? If you’re in the Mom market yourself, you know you’re in the right place. If not, then why aren’t you?

Services like Mom PLR eBooks make it easy for you to tap into this market, too. Don’t worry, there’s plenty of room, as you’ll see in our Top 10 reasons why the Mom market rocks:

1. Moms make up a huge market. There are over 80 million Moms in the United States, with 1.4 million new Moms giving birth for the first time every year (US Census).

2. Moms spend a lot of money. Moms spend $1.3 trillion every year (Marketing to Moms by Maria T. Bailey, 2002). Have I mentioned the Mom market is huge?

3. Moms make a lot of buying decisions for their homes and families. Moms account for about 50% of spending on consumer electronics, food, health and beauty aids, home furnishings, and clothing (MRI, 2004). If you’re still looking for products to promote to the Mommy market, let this guide you.

4. Moms are web savvy. About 70% of Moms surveyed say they use the Internet to research before buying products (Marketing to Moms, 2002).

5. Moms like to shop online. The majority of Moms say they buy products online (Marketing to Moms, 2002). I told you, you’re in the right place. Internet marketing is the way to go!

6. Moms read their Email. Moms check their Email messages all day long (Lucid Marketing & BSM Media). Whoever said Email marketing was dead, was wrong.

7. Moms take Email messages to heart. 71% of Moms say their buying decisions are influenced by Email messages (Lucid Marketing & BSM Media). Not only do Moms read your Emails, they act on them, too.

8. Moms make things go viral. 80% of Moms say they forward useful Emails to their friends (Lucid Marketing & BSM Media 2004). So make your Emails useful!

9. Moms buy, not only for their spouses/partners and children, but for their parents as well. Up to 40% of Moms reportedly are involved in purchases for their aging parents (Marketing to Moms Coalition, 2007). This is a wonderful insight – let’s remember that Moms are somebody’s children, too.

10. Moms rely on their communities or tribes. 64% of Moms say the recommendations of others influence purchases they make for their home (Marketing to Moms, 2002).

Moms are the chief financial officers of their homes (and many have their own businesses as well). They buy a lot of stuff, both online and offline. They rely on other people to make up their minds about what to buy, and they appreciate getting really useful information that makes their lives easier.

What’s the take-away lesson for marketers here? You better be marketing to Moms and you better be doing it properly.

Moms are craving useful information – are you providing it?

Moms PLR eBooks can help you give Moms the content that they’re looking for online. You’ll get high-quality content written just for Moms, to use in your websites, infoproducts, Emails and more.

Use coupon code “momsrule” (without quotation marks) to get $10 off your first month of membership.

Give Moms content and products they love and they’ll spread the word for you. Moms ROCK!

Internet Marketing Lifestyle

Thursday, June 4th, 2009

Yesterday I was at Starbucks getting some work done without interruption for a couple of hours while the kids played at my mom’s house.  Of course, I did a little Tweeting from my phone too.

I’ve also been tweeting a bit while watching the lifeguards my kids enjoy their swimming lessons. After what seems like a solid month of rain here in Atlanta (we’re no longer in a drought!), I’m enjoying the summer with my kids and trying to work a little less and enjoy this time.

This morning I got a DM from a Twitter follower, Victor Hernandez. He asked:

victor@vhernandez But also…what is it exactly that u do? Ur & other WAHMs tweets have me intrigued – always home, w/the kids, successful

Unlike most of the people I network with online, Victor is someone that I knew offline. We met around 15 years ago, through mutual friends. I’ve actually gotten to know him a little better now via Facebook and Twitter. It’s quite obvious to me that family and being a great dad are huge priorities to him. He’s just that kind of guy. It makes perfect sense that he would ask me this question.

I thought about responding, but attempting to answer in 140 characters or less seemed a little daunting so I asked him if I could post the answer here.

The Internet Marketing Lifestyle

If you read my blog for any length of time, you know how grateful I am for the lifestyle I have. I don’t make a ton of money, but I have what I consider to be truly important: time freedom. I’m able to raise my kids myself and be the breadwinner for my family – as well as a full time mom.

I started my internet business 6 years ago. I stumbled around, made a lot of mistakes learned a lot of important lessons, then settled into my niche about 3 years ago when I launched my podcast. I listened closely to businesswomen like Alice Seba, Kelly McCausey and Lynn Terry, who had what I wanted: a full time income from their business.

My path was different from that of many “mom bloggers”. In fact it was only recently that I embraced that designation. I consider myself to be more of an “internet marketer” than anything else, although I have in the last year put more focus on my parenting focused blog.

That’s because I came to the internet with the goal of earning money. I didn’t launch a blog over 6 years ago just so I could write.

This is how many mom bloggers get started. They enjoy writing, they need the outlet, the creative expression, the social aspect. I was on the front end of blogging and in fact there weren’t that many of us blogging at all. It was far less social and most of the bloggers were business people who did it for the increased exposure. So, my perspective reflects that.

Not long after I started my first website, I joined Mom Masterminds. I was serious about earning money online and knew that I had better get smart so as not to spin my wheels. I didn’t have time to mess around.

The thing about being a mom who works from home?

You get really good at making your work time count.

Here’s an example.

Last weekend when my kids were with their father, I sat down and in a couple of hours, wrote two weeks worth of blog posts, so I now have three weeks of content scheduled to publish on my other blog even if I don’t touch a keyboard.

When I started my business, I understood the concept of passive income. I’ve made an effort to focus on activities that produce passive income for me. I know the phrase is overused – but you know what I mean. I focus my time on activities that require up front investment of time but that require less maintenance to keep the ball rolling.

This lesson was really underscored for me when I became pregnant with my fourth child and became very ill. Looking at the computer was intolerable so I did little or nothing to build my business for almost three months. (According to my midwife, a pregnant woman’s eyes are more sensitive to the flickering lights of the screen, so it made sense.)

And yet during that time period, my income remained constant. Many people don’t have the luxury of building their business slowly, they need “right now” money. When I started, my family needed my income but I wasn’t the sole provider.

Now as a divorced woman, I’m exceedingly blessed to not have to get a full time job outside the home to support my kids! I am deeply grateful for that.

Now to answer the question of “What do I do?”. I usually tell people “I’m a writer”, because saying I’m an affiliate marketer, information product creator, podcaster, and blogger is too confusing. ;)

What I Do:

  • – Create information products (digital products like ebooks, instruction videos, etc) for sale
  • – Partner with other people in joint ventures (increased exposure for a share of profits)
  • – Smart networking with like-minded people in my niche
  • – Build my email lists so I can market to people again and again
  • – Create affiliate websites (which promote affiliate programs that earn commissions) that rank well in search engines

These are the things that make up the bulk of my income. (I do a little bit of coaching and ghostwriting when I can.)

What I love about what I do is that one: I can do it anywhere (I just published my first blog post from my phone the other day!) and two: I can do it anyTIME. There have been plenty of early mornings working before the kids get up and late nights working after they’re asleep, don’t get me wrong – but most days I can squeeze in my work while they’re busy doing other things.

Of course, this lifestyle has its challenges too.

There are times I crave (for a few minutes anyway!) to get a job where I have a steady paycheck instead of an income that is variable, where I show up at a certain time and leave, where I’m told what to do, etc… some days that seems easier.

But mostly that’s due to poor planning on my part, or it’s caused by stress that comes from something else in my personal life. I couldn’t imagine doing anything else than what I’m doing.

I’ve written more on this topic in these posts:

Why I’m Glad To Be a Work at Home Mom

Wahms Aren’t Making the Feminine Mistake

How to Earn Full Time Money Online

That’s my story.

If you want to share yours, please link to it in your comments below.

10 Ways to 10K

Sunday, May 31st, 2009

I almost didn’t post this.

In fact, this report has been sitting on my computer for weeks.

You see, I trust Jimmy D Brown and consider him one of my most important mentors.

I just have a hard time with the whole “10K” thing. It’s a little to swallow.

Now don’t get me wrong. I do absolutely believe that it’s totally possible to earn that kind of money on the internet.

It’s just that my goal here on this blog is to share stuff that is working for me. When I’m earning 10K a month, trust me.. you’ll be the first to know!

I didn’t want to appear disingenuous by offering this, so I procrastinated.

But then I got over it. :-)

Why?

Because I took the time to actually READ the report.

And it’s got some great advice in it.

You can download it here.

I can’t promise you will earn 10K per month in your business overnight, but hey – it’s not a bad goal to shoot for, is it?

;)

10 Ways To Make 10k10 ways to make 10k

Hot Summer Learning

Saturday, May 30th, 2009

This year, Kelly McCausey’s Hot Seminar Series is a bit different.

Previously, the series focused on learning more tips and tricks to help you succeed in your online business endeavors.

This year, the focus is on STARTING your online business.

There are 8 HOT online business models that Kelly will spotlight. For each, she is featuring an expert in that particular area.

If you haven’t yet started your website, get yourself a pass so you can nab all of the recordings.

Get your Hot Seminar Series

Earning With Reports: 31 Ways

Thursday, May 28th, 2009

I just got this email with some cool tips for earning money with reports. You can write these yourself, but it’s a lot easier and faster to buy PLR reports and edit them!

I’m as guilty as the next gal of not utilizing reports as much as I could, but I DO use them. I’ll admit that I have not used all of these tips. I  bolded the suggestions that are my personal favorites.

Here you go:

30 (actually 31!) Ways to Earn with Special Reports

Internet marketers love special reports. They’re quick to make and easy to sell, which means you can make money from them – fast. Plus, there’s more than one way to earn with special reports. In fact, I came up with a list of 30 ways!

But first, if you think you can’t possibly make your very own special reports, check out the Special Report Club – and use the code “save10” to get $10 off your first month.

So here it is, my super list of Top 30 Ways to Earn with Special Reports:

1. Sell it – and keep all of the profits. The most obvious way of making money with special reports is to sell them.

2. Sell it through affiliates – and keep some of the profits. This is the similar #1, but your affiliates lead buyers to your sales page and pocket a commission from the sale.

3. Sell it through affiliates – and give them all of the profits. How does this make you money? Well, you build a list of buyers plus you can earn money on the back-end, either by promoting other products in the report itself, or as part of the sales process, or both.

4. Give it away – and build your list. Use the special report as an incentive for people to join your list.

5. Give it away – and make affiliate sales. Embed affiliate links in the report, and you can earn commissions by giving it away. Just add a “Resources” page or sprinkle affiliate links where appropriate.

6. Break it up into blog posts. A blog needs regular content. Write blog posts easily from a special report.

7. Give it away as a bonus to a paid product. Increase the perceived value of a paid product by including a special report – or several – as a bonus.

8. Combine them into an E-book to sell. Turn each special report into a chapter, add an introduction, conclusion, new title and cover, and you’ve got a brand new E-book to sell.

9. Combine related special reports into an E-book, to give away. Same idea as #8, but you give it away for list building and/or affiliate sales.

10. Combine related special reports into a physical book, to sell. Turn the E-book from #8 into a book that buyers can publish-on-demand, such as on Lulu.com.

11. Use it as a basis for an article. Get the most actionable points from the special report, turn them into an article, and submit it to Ezine Articles or another online article directory.

12. Create an audio version to give away, or sell. Some people prefer audio products they can listen to while they’re on the go or doing other things. Give in to their demand by converting the special report into an audio report.

13. Use a special report as the basis for tutorial videos – to give away or sell. Videos are hot nowadays, so turn a special report into video format for increased value.

14. Combine the audio and video versions into CDs and/or DVDs – and sell physical products. Physical products don’t cost a lot to produce, but have higher perceived value than digital products.

15. Use the special report as the basis for a series of marketing videos to build your list and/or drive traffic to your site. Get 3-5 top tips from the special report and turn them into a video you post on YouTube and other video sharing sites, for instant traffic for your blog or site.

16. Use it as the basis for videos to promote affiliate products. Similar to #15, but use the videos to drive traffic to products you’re affiliated with, using your affiliate links.

17. Make it a prize on your Twitter giveaway. Want to get more Twitter followers? Offer a special report to all your new followers.

18. Give it away in exchange for answering an online survey to do market research. Set up an online survey and give respondents a free special report for their time.

19. Make it a surprise bonus for your customers or subscribers. Delight your existing customers with a free special report they didn’t expect to get and make them loyal to you, for life.

20. Create a teleseminar out of the special report. Create a list of frequently-asked questions the special report addresses, and set up a teleseminar.

21. Make it a monthly resource in a paid membership program. Add useful special reports in the members’ resource area, or make it the featured content of the month.

22. Break it up into an E-course, to sell or give away. Chop up a special report to create an E-mail course or pre-recorded audio course.

23. Use the special report to create free Web 2.0 sites, such as Squidoo and Hub Pages. Create content for Squidoo lenses, Hub Pages and other Web 2.0 sites that promote your products and/or services, or affiliate products.

24. Break it up into autoresponder messages for your subscribers. Use the special report to give your subscribers useful information regularly.

25. Rewrite it to cater to a different or more specific niche. With a few tweaks, you can make a special report appeal to a completely different niche or market. For example, turn a general business report into one just for work-at-home Moms.

26. Use the content to create a mini-site for affiliate marketing. Set up a mini-site (5 pages or less) to promote an affiliate product. Get content from a special report.

27. Create a podcast. Use a special report as the basis for a podcast, which can be in audio or video format.

28. Use it as an upsell or downsell to another paid product. Offer a special report to buyers of a related product.

29. Turn it into a brandable report for your affiliates to use to promote your product or service. Let affiliates give away a special report to draw leads to your site or list.

30. Cull out the most actionable tips from the special report and turn each one into a Twitter Tweet. Shazam, you’re an instant expert.

Surprise! I actually came up with 31 ways. Here’s the bonus:

31. Turn special reports into hand-outs, checklists or even main resource materials for a coaching program.
Ready to make money with special reports? You can jump-start the process with a special report, sales page, e-cover and more done for you month after month. Find out how at the Special Report Club. And don’t forget to use the discount code “save10” (without the quotation marks) to get $10 off your first month with Special Report Club.

Then all you’ll have to worry about is which of these 31 ideas you will do to earn from special reports!

I Just Lost Over 100 Friends

Thursday, May 28th, 2009

When Kelly McCausey of WahmTalkRadio recently blogged about giving up on Facebook for business, I immediately unfriended all of my business contacts there.

When I first started a Facebook profile, my aim was totally to use it for online business networking.

Then my old friends, people I hadn’t seen since my teen years, started to find me. It was fun reconnecting with people I hadn’t seen in a decade or longer. In addition, family members got on Facebook and it was fun to chat that way.

I felt weird about trying to combine the two. Would business contacts think it unseemly if I updated about personal things?

Not necessarily. I certainly mention personal events on Twitter.

But then Facebook changed their interface, and I found it nearly impossible to keep up. I was missing the stuff that I really enjoyed most about Facebook.

I was only interested in the personal aspect of Facebook at that point, but I felt funny about unfriending business contacts.

I didn’t want to hurt anyone’s feelings.

Kelly’s post gave me the courage to go ahead and do it.

Now, when I look at my Facebook home page, it’s not confusing and overwhelming. I don’t get sucked in, I can see how my peeps are doing with a glance.

I had around 80 friend requests that I had put off and put off and put off handling- with associated guilt!

I couldn’t bring myself to friend these people, even though I enjoy working with some of them or connecting with them on Twiiter. The procrastination was due to the fact that I didn’t really want to use Facebook in this way.

And now I have none. And it feels great!

What about you? Has your use of Facebook changed? Why or why not? Do you mix business with pleasure when it comes to social media?