Archive for the ‘Blogging’ Category

Setting Up My Blog: Did I Forget Something?

Wednesday, March 10th, 2010

I have a little confession to make.

I don’t know the first thing about setting up a WordPress blog.

Oh sure, I know how to hit the “publish” button. I can even fiddle with the html code on the sidebars if I want to add a button or two.

But when it comes to actually getting the thing from a) buying a domain name to z) writing my first post…. uhh, no. When people find out I’m a blogger, they assume I’m technically skilled, but the truth is that I have to I hire that stuff out.

But Lynette Chandler knows!

And she just put together this really cool free .pdf called:  Blog Setup Checklist

Now, this isn’t a guide to *promoting* your blog if you already have one. It’s a step by step checklist that takes you from buying that cool domain name to writing and publishing your first posts. Stuff like putting the actual WordPress file on your hosting space, and installing the plugins that make WordPress so awesome to use.

Would that be helpful?

You can get it, again for free, here:  Blog Setup Checklist

When you download the .pdf, I strongly encourage you to visit TechBasedTraining (links in the document) while you’re at it. They have some awesome training to help Virtual Assistants (or really any marketer) expand their skills into the tech arena.

In fact I’m fairly certain that I can do most of the stuff described here in the checklist. I just bought a domain name for my 9 year old son who wants to start blogging. I’ll let you know how I do!

How Do I Start a Blog?

Monday, July 20th, 2009

Today I got an email from a woman I met offline.

My name is S… C…, in 2007 I attended one of your virtual classes at the Tea Room in Fairburn.  I was wondering if you could help me with something.

I want to start a blog page.  How do I go about creating a blog page, and how do I get people to advertise on my page?  Is the anyway you could help me with your expertise?

Thank you, I would really appreciate it.

Hi Stephanie,

Thanks for contacting me!

The answer to how to start a blog is pretty easy. The web hosting company I use for my sites is Mom Webs/Reliable Webs, and they have an offer right now that I mentioned here:

http://carrielauth.com/blog/get-a-free-blog/

If you sign up for a new hosting account, they will install a Wordpress blog for you and make it look professional. Then your job is to write the content.

As far as how to get advertisers and monetize your blog, I couldn’t possibly answer that in an email :)

I do offer one-on-one coaching however, to answer questions about blogging and internet marketing.

You can see more about that here:

http://www.carrielauth.com/hire-carrie.htm

More articles on starting a blog:

- Earn money at home starting a blog

- Free report – Top 100 Blogging Tips


Getting Free Publicity (Me in the AJC)

Monday, April 20th, 2009

Two quick things I want to mention today.

One, my friend Elizabeth Ashe is spreading the word about six days to Saturday on her blog.  Go check it out to see what she’s so pumped about.

Second, me and the kids were in the Sunday Atlanta Journal Constitution. Here is the article, sans pictures. It was a cover story on Earth Day.

What I wanted to tell you about this that is significant is that all of the media attention I’ve gotten recently has come from blogging. Every bit! I haven’t sent out a press release in far too long and I haven’t done a single thing to generate publicity.

I just blogged.

I sat and had coffee with my next door neighbor this morning (not the skanky ones who live beneath me who I’m moving to get away from in ten days, the one next door). She is a freelance writer. I am encouraging her to start blogging on her own domain and told her about the rockawesome (I just totally made up that word, on the fly, just now) MomWebs WordPress blog install for $10 deal.

When I told her that I had was on MSNBC and today’s AJC, and other places and stuff, just from blogging, that got her attention.

You’re probably already blogging if you’re reading this.

But if you aren’t, um…

what are you waiting for?

For $10 you could be up and running. That is chump change my friends. Get on it.

I don’t care WHAT your business is.

It doesn’t matter if you’re a freelance writer like my neighbor or if you sell Tupperware or repair Vespas or sew cloth diapers or what.

Blogging can help you get more traffic, customers, publicity, sales, you name it.

So get a bloggin.

And if you need some help with what to blog about or how to get going or what it’s all about or whatever, hire me to coach you. I can show you the ropes in about an hour.

Confused About MomWebs Blog Installs?

Friday, April 17th, 2009

I have mentioned MomWebs several times in the last couple of weeks. They offer an amazing deal on WordPress blog installations, but some people have been a little bit confused about the options.

Kelly and Nicole got together and recorded a webinar that explains everything. You can get it free here: Free Webinar Training from Mom Webs Hosting.

I hope it makes things easier. I love MomWebs and they host all of my sites. I’m constantly impressed at the level of customer support available. Check it out.

Earn Money at Home Blogging

Thursday, March 12th, 2009

This is a guest post from Amy Bass of the Niche Blogger. I was a member of her membership site at one time and it’s awesome for someone who wants an experienced blogger to walk them through, step by step, setting up their blog and earning money with it.

Earn Money at Home Blogging

Blogging is the best way to earn money at home! This isn’t something I’m saying just because I am blogger myself — but because many people have had success using this Internet marketing opportunity.

The reasons for this are very simple — more people are reading blogs than ever before. And many people who are reading blogs don’t even realize they’re doing so!

In fact, people are far more likely to bookmark, return to a blog, and pass the link on to their friends. That’s because blogs contain dynamic content that people are interested in.

Discovering how you can put this phenomenon to work for you is very important if you want to earn money at home. Your goal is to find a niche that people are interested in and are passionate or desperate about. It’s also a great idea if you are also passionate or interested in that niche, so you can blog about it easily.

If you want to earn money blogging, you also need to make sure the target market is used to spending money so you can earn income from advertisers.

Some examples of niches you could focus on include:

  • Dating
  • Weight loss
  • Pets
  • Health concerns

These are very broad topics, and to find a niche you would break one into a smaller topic. For example, if you choose weight loss you might consider a specific diet or method of weight loss to focus on. The possibilities are really endless. There are so many topics people are interested in that would be fantastic for blogging.

The next step would be to find key terms that are easy to rank for the search engines (these are called longtail keywords). You might choose one longtail keyword to blog about per post so you can “rank” for that post in the search engines. That means you’ll get lots of FREE traffic from search engines.

Always make sure your content is high-quality at the same time that it focuses on the key words.

That way people will be compelled to read your content, and possibly click your Adsense on or purchase something through the ads you place on your site. If your blog is crap, you might make a little money but you won’t have a long term earner. The ad placement is another very important aspect; and something you need to study before you get started.

Of course, you don’t want to take any chances when you’re getting started with blogging when you want to earn money at home.

I recommend that you choose to go with The Niche Blogger membership site to help you get up and running fast. You’ll learn everything from how to set up the blog to how to earn the most money from it.

There are so many people who want to be bloggers these days that you need to “learn how to earn” from a professional blogger, like the owner of The Niche Blogger. Thousands of people stop blogging every month because they haven’t figured out how to make their efforts count – don’t be a sad statistic!

Beyond that, there is a whole network of support from fellow bloggers at The Niche Blogger that will help to guide you whenever you have questions. It’s the best way that I have found to earn money at home!

How Not To Quit Blogging

Tuesday, March 3rd, 2009

Green and Clean mom wrote a thought provoking post the other day about mom bloggers quitting. I wanted to share my feelings about this topic.

First, I think anyone who hasn’t thought about quitting isn’t human or never really got started blogging. There are many reasons you may want to quit.

Blogging is hard work. Blogging can make you vulnerable. Blogging can be hard to balance.

There is nothing wrong with quitting, and it may be the right decision for some people. I have no criticism of someone who stops blogging.

But if you don’t want to quit, I’ll address each of these points one by one and then share my tips for working through these issues. Consider it a How to Not to Quit.

Blogging Is Hard Work

Coming up with great content day after day, week after week, for months on end with little reward (at least, not at first), can kinda suck. At first you wonder, is this thing on? Is anybody reading?

Mayger
Creative Commons License photo credit: laverrue

For every comment you get, there may be a hundred or even a thousand people actually reading the content. If you judge the success of your blog by that, it will set you up for disappointment quickly. You may get one “fan” email for every ten thousand people who actually laughed/cried/moved by your post. If you’re in it for the feedback, it can get discouraging.

If you’re blogging for money, don’t expect to earn much your first 6 months. Of course, there are exceptions. And blogging can help you seque into other business and moneymaking ventures and partnerships. But generally speaking, the benefits of blogging, money wise, are on the back end. It takes determination to stay the course.

Of course, there are ways to make blogging easier. Some of those are mentioned in my 100 Top Blogging Tips report which you can download free here. One way to create more content in less time is with the skillful use of PLR (private label rights) content. You can see my recommended sources for PLR on my recommended tools page.

My advice for how to not quit:

Set goals. Know your purpose.

If you know what those are, you’ll know when you’re hitting them and it will be easier to stay in the game. If your goal is to keep your sanity and connect with others through your writing, then who cares if you don’t have rock star stats? If your goal is to make money, then rejoice in that very first $2 affiliate check. It will grow if you keep at it.

When you feel like quitting, keep revisiting those goals.

Blogging Can Make You Vulnerable

The best, most engaging and magnetic bloggers have a bit of transparency in their blogs. This opens you up for a lot of love, and a whole lot of crap too.

Case in point.

I get an email from an anonymous (they almost always are – people who have nothing better to do but spew their hate on the internet rarely have the cajones to put their name to their words) person who told me I should be locked up for breastfeeding a 6 year old, that I was a pervert and somebody call DFCS quick!

Now, the first thing. I have never breastfed a 6 year old. I am assuming the hate came after I offered a quote to a reporter doing a story about extended breastfeeding. (Nasty mean people like that rarely fact check. They rarely want to be bothered by the facts when their minds are made up. The dumb masses are like that.)

That kind of thing runs off of me like a duck’s back, but it can be quite upsetting when you’re new to blogging or don’t have a thick skin. For 3 years, I had a woman follow me around on various blogs I owned or places where I was guest blogging, leaving nasty, hateful, spiteful, personal (anonymous!) comments. I finally tracked down who it was, turns out it was a woman I had met briefly offline. It really bothered me when it was happening, but now?

I hit delete and move on.

Advice to help you not quit:

Grow a thick skin.

No matter what you’re doing, if you’re visible or doing anything well, you’re going to attract people who are lonely, depressed, have low self esteem or whatever, who want to pull you into the hole they slid out of. Try not to let it get to you. It’s about THEM, not you.

Blogging Is Hard To Balance

I could also have named that headline, “blogging is addictive”. It’s true, isn’t it?

I think for many of us, blogging fills a need. A need to express ourselves. A need to write. A need for connection. A need for validation. EVEN IF we’re primarily blogging for income, these other things are part of why we choose blogging (with its commenting) instead of only building static html sites.

For memoir/diarist bloggers, it may be even more of an issue to balance blogging with other areas of life.

Green and Clean mom referenced a blogger who quit because she was spending too much time at the computer (her words), was feeling stressed about it, and the blogging became an issue between her and her husband.

I have a couple of thoughts on this.

First, I would bet my left kidney that if she were earning income with that blog, her husband would have had no problem with it. That’s kind of the way men are. Straightforward. I would bet if he saw a direct benefit from the blog to him and the family (meaning, money), he would have been more supportive. But if she was spending hours a day plugging away at something that, while valuable to HER, didn’t produce an appreciable result to him, it’s understandable he would have an issue with it.

Not saying it’s right or wrong, just sayin’. It just is. So the answer would be communication. If blogging is free therapy for you, communicate that to your significant other. Make sure they understand how important it is to you. Show them the benefits they may not be seeing, in more concrete terms.

A lot of the times, the initial problem that presents (which in this case was “you’re spending too much time blogging”) isn’t the real problem. Maybe the real problem is “the house is too dirty” or “I want snoogle time instead of you being online late at night”. (Just being honest!)

The question of balance is a tricky one. What’s balance for me may not be balance for you. It goes back to goals and purpose.

My advice for not quitting:

Draw boundaries. Stick with those.

How much time you’ll spend blogging and on related activities, how many times you’ll get online during the day, how you’ll go about enforcing those boundaries with yourself, etc.

These are things you might want to think about so that blogging doesn’t take over your life. Even simple things like setting a timer when you get online, avoiding email and social media sites until after you’ve accomplished something, limiting the number of times you check email each day, etc. Those can go a long way towards helping you achieve boundaries and not get lost in the time sucking chasm of the internet.

When it comes to quitting generally, I’m not surprised that mom bloggers are quitting. People every day quit at all kinds of things for all kinds of reasons. That’s not a shock.

I also don’t think that the fact that some are quitting means that the rest of us won’t be taken seriously. The fact that many people in general quit blogging just means that the ones of us who don’t quit will be taken more seriously.

So what do you think? Have you ever felt like quitting? How have you pushed past that, or not?

Free: 100 Top Blogging Tips

Monday, February 23rd, 2009

I felt inspired.

So I sat down to write 100 of the top bits of advice I’d picked up in my 5 years of blogging.

100-top-blogging-tips

This was the result.

You can download it for free here:
(right click to save, click to open)

100 Top Blogging Tips

You’ll find advice on:

1 – Launching a blog
2- Writing Great Content
3 – Attracting Loyal Readers
4 – Promoting Your Blog
5 – How To Monetize

I hope you enjoy it.

Please leave your feedback below.

Profitable Mommy Blogging

Wednesday, February 18th, 2009

Close on the heels of my post

The Trouble With Mom Bloggers,

Kelly invited me to be on Profitable Mommy Blogging to talk more about this topic. I dished about Blissdom, meeting bloggers I admire, and how moms can value themselves and their writing more.

Here is a link to the article I mentioned in the interview:

Your “Thing” – changing the world with your website (caution:  Naomi could be mistaken for a sailor. Proceed accordingly. Don’t open if there are small kids looking at the screen.)

My point in bringing this up is that even if you don’t “need” to make money with your mom blog, doing so can help you spread your message farther and wider.

Doesn’t everyone want their thing to be bigger?

More Blissdom Notes: Day Two

Tuesday, February 10th, 2009

[More Blissdom posts: Affiliate Marketing and Mommy Bloggers, Meeting Alyssa Avant at Blissdom, Social Media Mavens, Building Content and Readership]

I meant to get these done by now, but I’ve been distracted by Twittering and visiting my Blissdom friends’ blogs :-)

Imagine, a blogger getting distracted by other blogs. That NEVER happens, right?

The live Twitter notes from the second day are a little sparse. Mostly because my laptop wouldn’t connect so I couldn’t twitter much, so I had to take brief  notes by hand (I can type sooo much faster!).

Here goes.

The first session of the day was Affiliate Marketing, but I am putting those notes on a page of their own because I am far too opinionated on the subject to squeeze them in here.

The second session was on Maximizing Relationships: PR, Marketing, Brands, and Ad Agencies

For some reason I have not ONE note from this session. I’m not sure where my head was.

The next session?

Branding: You, Your Blog, Your Business

Then the next session was on Branding and what that means for a blogger.

This one was great because the respected Liz Strauss was one of the panel members. The woman just has this energy around her that tells you that you can learn a lot from just standing next to her. I managed to catch her after the sessions to glean some of her wisdom. (Thanks again Liz, I’m right on that!)

When it comes to branding, the big point to remember is this:

As a blogger, YOU ARE your brand.

If you realize after some time that you want to change the direction of your blog, the advice was to:

“Do It And Do It Fast.”

Don’t be afraid to rebrand yourself to be more true to your voice. You will lose some visitors and readers, but the loyal ones will follow you and you will ultimately be more successful.

The last session of the event was Success Blogging.

I wanted to hear this one because a blogger I have long admired for her writing ability is Simple Mom’s Tsh. (And I don’t think anyone knew her name before Blissdom!) I like Tsh for her focus on living simply. I am a huge minimalist myself. I love the clean look of her blog and how she stays on topic.

I also appreciate (and I would like to have stood up on the table and screamed this message at several points during the weekend) that Tsh stays true to herself and her message AND makes great money too.

It’s not an either/or proposition. You can be who you are and not “sell out” and still make great income with your blog.

Boundaries

Tsh talked a lot about boundaries in this session and I took home some great info that I plan to implement immediately. You have to set real boundaries about how much access you will allow others to have when you have a successful blog. And while I am not as “known” in the mom blogger community, I am a successful work at home businesswoman so I am bombarded with email and contact me requests.

I need to get a little more strict with myself about that.

There was a lot of talk of:

Networking

Tsh encouraged bloggers more than once to “Network up, down and sideways.”

Meaning don’t be too intimidated to network with people who are more known than you are, and also those who are just starting out. New blogs grow, and new bloggers grow. I thought this was a great point.

Accountability

A great tip for new bloggers that falls under this heading is: Make friends with another blogger who can hold you accountable.

If you’re spending too much time at the computer (or too little!), your friend can remind you of what your goals are. Tsh said she has found this in Ali aka Mrs Fussypants, the mom behind Blissdom. If she is on the computer too late at night, Ali tells her to go to bed. LOL!

As far as accountability goes, I will again mention my incredible sponsor (who I plug all the time anyway, despite the sponsorship!) Mom Masterminds.

If you are a Blissdom attendee be sure to email or DM me on Twitter for your special link that entitles you to a FREE MONTH of membership.

We are constantly challenging each other to meet our goals. It’s a great feeling of teamwork, mutual back scratching and even a good solid butt kickin’ when needed. :-)

Goal Setting

Tsh encouraged new bloggers to set small monthly goals that they could work towards. The goal would be different depending on what your overall idea of success is. Maybe it’s a certain number of readers, maybe it’s an income goal. Whatever it is, set those down in writing and use your accountability buddy to help you achieve them.

Stay tuned for more. The Starbucks is pourin’ and the kids are with Grandma this morning.

Blissdom Session 2: Social Media Mavens

Saturday, February 7th, 2009

Here is the link to my notes from session one on building content and readership to your blog.

I’m so self sacrificing.

I’ve only had 3 hours of sleep but I am up tying out notes from yesterday’s second Blissdom session which was all about:

Social Media and Marketing.

That is a dedicated blogger. : )

One of the things someone mentioned yesterday is that if you want to have loyal readers, be a loyal blogger. If you don’t show up for work (blog) everyday you’ve disappointed your readers. They showed up to read your stuff, the least you can do is to post something.

The moderator for this discussion was Casey Mullins of Mooshinindy and the panelists were Jessica of Jessica Knows, Michelle from LikeMerchantShips, and Amy from Resourceful Mommy.

The ladies mentioned StumbleUpon and Tumblr, but most of the conversation seemed to revolve around Twitter and Facebook.

The ladies talked about the benefits of syndicating your content, and the issue of duplicate content came up. I stood up and said my piece about that issue. I’ve written briefly about that before here and here but basically I said duplicate content was not really understood and that if you’re worried about it, you’re not doing it. LOL!

Sites like EzineArticles.com get awesome search engine rankings and it’s full of duplicate content. If you’re in doubt, read Google’s guidelines for webmasters and see what they say on the issue.

If you find a “scraper” site who is stealing your content without your permission, contact the website owner and send them a firm cease and desist email. One way to keep abreast of this is to use Google Alerts, which I am a big fan of for several reasons, this being one.

Much of the conversation revolved around Twitter which seems to be every mom blogger’s favorite social media tool.

The gist of the input was that with Twitter, there really are no rules. Although Jessica said to think of Twitter like dating (don’t give it all away right away, tease a little), Allison then said that Twitter is like sex (everyone does it differently, and it’s all good) which seems a little contradictory again! The point being that there really are no rules. Use the tools the way that works for you and your niche.

That, by the way, was pretty much everyone’s favorite quote of the day and probably the most Twittered thought from the session. :)

Some of my tweets from the session:

On getting free stuff from marketing people:

@carrielee do not be afraid to say no to free stuff if it sucks up your time w/ less roi

When you first start blogging and hear about all the free stuff mom bloggers get, it’s pretty exciting. But more than one mom blogger expressed her fatigue with all the free stuff. It takes time to review and noone wants to have nothing but reviews on her blog. Really evaluate product pitches when they come your way and see if they truly fit into your niche and are something you would actually purchase and use before accepting the item in question for review.

Conversely if there are products or companies you want to be affiliated with, blog about them and see what happens. Jessica Knows is getting a free car for a year thanks to Ford! (I only got a van one for a week. Hmmph!)

@carrielee if the opps do not fit, send the pr person to another mom blogger

If a company contacts you with a product pitch and the opportunity doesn’t fit your niche or you’re just not in the mood to review yet.another.body.lotion, send the marketing person to another mom blogger you know for whom it is a better fit.

I’ve done this myself on several occasions and have had others do it for me.

@carrielee some PR people do not do their homework

This was a personal observation. As bloggers we’re really in a position to teach some of these marketing folks how stuff works. Sometimes I get product pitches and I’m all, “Didja spend five seconds actually looking at my blog?” Whatever.

If they don’t “get it” and are sending you, a mom of teens, a baby blanket to review, then try to educate them nicely about your target market. Some of them see “mom blogger” as being one generic niche but we know we are all somewhat different and speak to different audiences. Tell them what do do so they can learn something new!

@carrielee keep your true voice out there, opps will come (free stuff)

If you want free stuff, just keep blogging and be yourself. Don’t change your writing for these opportunities. Keep being yourself (even if yourself is WhiteTrashMom!) and companies will find you.

And finally, when it comes to Facebook:

@carrielee facebook rules and annoyances. stop sending busy mom bloggers gifts on FB

No offense, but we’re too busy for ‘lil green patch requests, umkay?

:)

A couple thoughts on networking:

It’s about authenticity and friendship, not selling.

Network “side”, “up” and “down”. Meaning reach out to bloggers who are more, less and the same as you in terms of popularity.

Use your given name when creating social media site profiles.