Archive for March, 2009

Get a FREE Blog

Wednesday, March 11th, 2009

Wow. This just came into my inbox and I had to share.

Reliable Webs hosting, “brother” company to MomWebs, is offering FREE WordPress BLOG installations for new customers.

This is so awesome!

If you’ve wanted to get a WordPress blog going but didn’t know how to do it, or your budget was tight and you couldn’t hire someone, this is your chance to start blogging!

You can choose from a “Basic” blog that’s ready for you to start posting immediately, or a “Fully Loaded” version with built in content and affiliate links to awesome converting products.

You could start earning money right away.

This is so exciting. Go here to take advantage of this offer before they change their mind.

Coaching At a Fraction of the Price

Tuesday, March 10th, 2009

I hope you’re having a great week. We’re having some upper 70’s degree weather here in Atlanta and I have a touch of Spring fever. But back to business for a moment. There’s something you might want to take a serious look at.

Is your business where you want it to be right now?

If not, you may have looked into coaching in the past. I offer coaching services, but I realize that for many, my fees are a bit out of the budget. Yet, sometimes we need to spend a little money in our business in order to get to the next level.

I want to tell you about Alice Seba’s Sweetie Saturday Report Club. Sweetie Saturday Report Club - Low Cost, to the Point Internet Marketing Education

This program is special for two reasons:

(Well actually more than two, but I’ll focus on these for a moment!)

1) It’s affordably priced for EVERY online business owner, even if you’re brand new

2) It packs a one-two punch because not only can you USE the info
and apply it to your own business to grow – but you can SELL the
monthly reports
as an additional income stream.

That’s right – the monthly report comes with resell rights. If you offer any B2B services, you can profit by offering the reports for cash or as a bonus to your own products and services.

PLUS – Alice has recruited me as a Special Advisor on the community forum that is included in your monthly membership. I’m stopping in frequently through the week to offer my suggestions and tips on
various marketing topics.

That means you’ll be able to avail yourself of the group coaching available there – at a FRACTION of the cost of hiring me privately as a coach.

Think seriously about it for a moment.

You can stay where you are, or you can spend $50 an hour (at least!) to hire a business coach, OR you can spend a fraction of that to have SOLID, proven and tested business advice AND a product to sell each month (if you wish).

Anything Alice has offered has, in my experience, offered way more value than it cost. I’ve benefited tremendously as a business owner from Alice’s expertise, products and coaching and this is no exception.

Check it out here:

Sweetie Saturday Report Club

I’ll see you in the forum!Essential Biz Notes

P.S. My favorite part of the Report Club are the “Essential Biz Notes” from Alice. These are timely, to the point notes on the monthly report (Alice is known for distilling information down to the most practical level!). They make it EASY to put the lessons and info in the Report to use right away in your business.

While not available for resell, you can consider this a monthly to-do list or action plan tailored just for you.

Is An Easy Site Builder for You?

Saturday, March 7th, 2009

I got an email from a customer the other day that I thought would be helpful to some of you. If you’re looking to build a website and haven’t decided on which tool to use it might give you some direction.

I just started a new site on Internet Based Family, but I’m finding that I can’t do the things I want with it–like HTML version newsletters and placing ads and/or banners along the margins or even in sections of the page. I think this is due to the limitation of the site builder program.

Now, I’m looking into Mom Webs. It looks like it would give me more features that I want.

I do well learning new programs on the computer even though I don’t know HTML.

Do you think Mom Webs would be a better choice for me?

The Easy Site Builder can be somewhat limiting. Of course, it’s a great fit for certain people. More on that later.

First, it’s important to explain that MomWebs is a webhost – meaning they just host your files on the internet, they provide web space for your website.

You still have to figure out how you’re actually going to build and manage your site.

Wordpress is my website building tool of choice. I’m using it for all my sites now. It’s easy to use and adding content is a breeze.

However, if you’re not comfortable with the technical aspects of installing Wordpress and fiddling with the code that runs Wordpress, you might want someone else to build it. I use FreshNets for my Wordpress work and highly recommend their services.

Does That Mean Site Builders Are Bad?

Not at all.

Different tools are right for different jobs.Bucket Buddy

I still recommend the Internet Based Family site builder to certain people.

For instance, someone who has an offline business who just wants a good looking website to display their contact info, services, directions, about page, maybe a few articles.

It’s perfect for this type of business owner because they don’t have to wait on someone else to add a page to their site.

I run into this all the time – people pay thousands of dollars to have a beautiful site built, and then have to wait a month for someone to update their site when their business hours change or they need to make some quick, simple update to their site. Why wait and pay for someone else to do this?

It’s also risky not to OWN your domain and site, which may be the case if you hire it out to a web developer.

For online business owners though, it’s limiting, which is why I recommend WordPress exclusively for people who want to build an online business.

Different tools for different needs.

Creative Commons License photo credit: tornatore

Contact Me. No, Don’t.

Wednesday, March 4th, 2009

Today at Mom Masterminds, I posted on the forum about a problem I’m experiencing more and more of lately. Turns out lots of other online business owners and bloggers have this problem. Maybe you’re having this same problem. Maybe I can learn from you how to solve my problem.

What is the problem?

Lots of people emailing you. Asking you to do stuff for them.
For free.

Now, please understand.

I’m not referring to people I already have a relationship with. Business partners, friends, people I’ve known through various associations like Mom Masterminds, etc. That’s different. If we’re already peeps, then I know it’s a “I’ll scratch your back, you’ll scratch mine” kind of situation. But I’m not talking about that.

I’m talking about strangers emailing me out of the blue asking for my time, my eyeballs, my website real estate, and my audience.

With no offer of reciprocation.

(If you don’t already have this problem, hold on. Because it’s coming. You might want to put some boundaries in place right now to prepare, or at least decide in advance how you’re going to handle these requests.)

As an example of reciprocation, I use my recent report with 100 Free Blogging Tips. I wanted this report to have a wider reach than just my own readers and subscribers, so I decided to send it to several bloggers/online business owners I respect (and have known for a few years). I asked them to circulate it on my behalf.

But first I took the time to search THEIR websites, find THEIR affiliate link for a couple of the resources I mention in the report, brand it suchly, and then pretty it up into a pdf file after doing so. BEFORE sending it their way.

In other words, I provided value FIRST (excellent content about a subject of interest to their target market that can also earn them affiliate commissions) before expecting something in return.

It comes down to respect. Because I respect the blogger’s time, I made the offer juicy for them as much as for myself.

I wasn’t expecting “something for nothing”.

* A blogger’s traffic is valuable.
* Their subscriber list is valuable.
* Their time is valuable.
* Their bandwidth is valuable.
* Their virtual real estate is valuable.

If I am going to benefit from all that stuff, all that value, I had better offer something in exchange and make it easy for them to help me.

The problem is, many bloggers and online business owners get hundreds of emails each week from people who want something for nothing.

I have a contact form on my other website. I also have clearly written boundaries on that page in large, bold type.

And yet.

I get dozens of emails each week, sometimes a hundred or more, from people who obviously did not take the time to read those boundaries. What kinds of emails?

* Requests to review their product for free.
* Requests to blog about their website/project/company for free.
* Requests to write about their product (without so much as a complimentary product!) for free.
* Requests for advice about starting a blog/online business/ etc for free.
* Requests for advice about homeschooling/parenting/nutrition/etc for free.
* Requests for exposure on my blog for free.
* Requests to be connected with some resource/person/product that could be found with a simple Google search.
* Requests for free advice on launching their new affiliate program.

I don’t want to sound like a jerk. But let’s reasonably think about this for a moment.

If I responded to and acted on all these requests, I would have no time to actually run the business that feeds my children.

I suspect that many of these people who send request emails would not do the same thing with an offline business owner. Do you walk into Starbucks and ask them to teach you how to brew coffee? Do you go to the hair salon and ask them to teach you how to use a flat iron?

Why not? Because that is what those people get paid to do.

Many of the requests I get are for things that I get paid to do.

I get paid to coach people on how to start on online business.
I get paid to expose people’s products and services (as an affiliate) on my sites/blogs.
I get paid to do website reviews and critiques.
I get paid to do product reviews (IF I like the product and they fit squarely into my target market’s interests).
I get paid when people buy advertising on my podcast.

Many of these requests get deleted. If it’s obvious to me that someone scarcely looked at my site before pitching me on something, it’s deleted yesterday.

I understand what it’s like to need help, and I have asked people that I know well, and trust, for help. Yet I’ve done something in return (like in the above example). Maybe I’ve been that person’s loyal customer, or loyal affiliate. Maybe I’ve linked to them with no agenda, just because I appreciated what they do. Or whatever.

Here’s what Tiffany Washko had to say on the subject:

I get hundreds (not joking) of emails each week from people who want my help “getting the word out” about some product or service they offer.  95% of the time I delete the email and ignore the request. I also usually ignore link requests too. I don’t have time to respond to all of them. Maybe I should format a form email I can jot off to them but still that requires my time.

…. They are not getting that this is a business. I will keep on ignoring them I guess.

As for people asking advice…well I try to answer their questions on my blog.”

So if you are a marketer or business owner (or hopeful business owner) reading this, please take note. Before you hit that “send” or “submit” button, consider:

Am I expecting something for nothing?

If you are a reader and want to ask advice from a blogger, you might want to ask if them if they offer consulting first. It may be a shock to you that popular bloggers get so many requests for help and advice. Perhaps that knowledge will help you understand why they can’t respond to your email, or why you get a form letter or short response.

It’s nothing personal, it’s just that bloggers have to draw boundaries on their time so other more important things don’t get shortchanged. You could also search their blog’s archives for your answer. Or see if they sell a product that would explain that issue in detail.

Perhaps it would be more appropriate to join a community forum. Online message forums were created in part to provide free places to get support and information. Oftentimes, a Google search would turn up the answer for you.

For you bloggers, how do you handle this? How do you set boundaries with people who want free access to your time, website, expertise or other valuables?

More:

Are you giving away the milk for free?

How Not To Quit Blogging

Tuesday, March 3rd, 2009

Green and Clean mom wrote a thought provoking post the other day about mom bloggers quitting. I wanted to share my feelings about this topic.

First, I think anyone who hasn’t thought about quitting isn’t human or never really got started blogging. There are many reasons you may want to quit.

Blogging is hard work. Blogging can make you vulnerable. Blogging can be hard to balance.

There is nothing wrong with quitting, and it may be the right decision for some people. I have no criticism of someone who stops blogging.

But if you don’t want to quit, I’ll address each of these points one by one and then share my tips for working through these issues. Consider it a How to Not to Quit.

Blogging Is Hard Work

Coming up with great content day after day, week after week, for months on end with little reward (at least, not at first), can kinda suck. At first you wonder, is this thing on? Is anybody reading?

Mayger
Creative Commons License photo credit: laverrue

For every comment you get, there may be a hundred or even a thousand people actually reading the content. If you judge the success of your blog by that, it will set you up for disappointment quickly. You may get one “fan” email for every ten thousand people who actually laughed/cried/moved by your post. If you’re in it for the feedback, it can get discouraging.

If you’re blogging for money, don’t expect to earn much your first 6 months. Of course, there are exceptions. And blogging can help you seque into other business and moneymaking ventures and partnerships. But generally speaking, the benefits of blogging, money wise, are on the back end. It takes determination to stay the course.

Of course, there are ways to make blogging easier. Some of those are mentioned in my 100 Top Blogging Tips report which you can download free here. One way to create more content in less time is with the skillful use of PLR (private label rights) content. You can see my recommended sources for PLR on my recommended tools page.

My advice for how to not quit:

Set goals. Know your purpose.

If you know what those are, you’ll know when you’re hitting them and it will be easier to stay in the game. If your goal is to keep your sanity and connect with others through your writing, then who cares if you don’t have rock star stats? If your goal is to make money, then rejoice in that very first $2 affiliate check. It will grow if you keep at it.

When you feel like quitting, keep revisiting those goals.

Blogging Can Make You Vulnerable

The best, most engaging and magnetic bloggers have a bit of transparency in their blogs. This opens you up for a lot of love, and a whole lot of crap too.

Case in point.

I get an email from an anonymous (they almost always are – people who have nothing better to do but spew their hate on the internet rarely have the cajones to put their name to their words) person who told me I should be locked up for breastfeeding a 6 year old, that I was a pervert and somebody call DFCS quick!

Now, the first thing. I have never breastfed a 6 year old. I am assuming the hate came after I offered a quote to a reporter doing a story about extended breastfeeding. (Nasty mean people like that rarely fact check. They rarely want to be bothered by the facts when their minds are made up. The dumb masses are like that.)

That kind of thing runs off of me like a duck’s back, but it can be quite upsetting when you’re new to blogging or don’t have a thick skin. For 3 years, I had a woman follow me around on various blogs I owned or places where I was guest blogging, leaving nasty, hateful, spiteful, personal (anonymous!) comments. I finally tracked down who it was, turns out it was a woman I had met briefly offline. It really bothered me when it was happening, but now?

I hit delete and move on.

Advice to help you not quit:

Grow a thick skin.

No matter what you’re doing, if you’re visible or doing anything well, you’re going to attract people who are lonely, depressed, have low self esteem or whatever, who want to pull you into the hole they slid out of. Try not to let it get to you. It’s about THEM, not you.

Blogging Is Hard To Balance

I could also have named that headline, “blogging is addictive”. It’s true, isn’t it?

I think for many of us, blogging fills a need. A need to express ourselves. A need to write. A need for connection. A need for validation. EVEN IF we’re primarily blogging for income, these other things are part of why we choose blogging (with its commenting) instead of only building static html sites.

For memoir/diarist bloggers, it may be even more of an issue to balance blogging with other areas of life.

Green and Clean mom referenced a blogger who quit because she was spending too much time at the computer (her words), was feeling stressed about it, and the blogging became an issue between her and her husband.

I have a couple of thoughts on this.

First, I would bet my left kidney that if she were earning income with that blog, her husband would have had no problem with it. That’s kind of the way men are. Straightforward. I would bet if he saw a direct benefit from the blog to him and the family (meaning, money), he would have been more supportive. But if she was spending hours a day plugging away at something that, while valuable to HER, didn’t produce an appreciable result to him, it’s understandable he would have an issue with it.

Not saying it’s right or wrong, just sayin’. It just is. So the answer would be communication. If blogging is free therapy for you, communicate that to your significant other. Make sure they understand how important it is to you. Show them the benefits they may not be seeing, in more concrete terms.

A lot of the times, the initial problem that presents (which in this case was “you’re spending too much time blogging”) isn’t the real problem. Maybe the real problem is “the house is too dirty” or “I want snoogle time instead of you being online late at night”. (Just being honest!)

The question of balance is a tricky one. What’s balance for me may not be balance for you. It goes back to goals and purpose.

My advice for not quitting:

Draw boundaries. Stick with those.

How much time you’ll spend blogging and on related activities, how many times you’ll get online during the day, how you’ll go about enforcing those boundaries with yourself, etc.

These are things you might want to think about so that blogging doesn’t take over your life. Even simple things like setting a timer when you get online, avoiding email and social media sites until after you’ve accomplished something, limiting the number of times you check email each day, etc. Those can go a long way towards helping you achieve boundaries and not get lost in the time sucking chasm of the internet.

When it comes to quitting generally, I’m not surprised that mom bloggers are quitting. People every day quit at all kinds of things for all kinds of reasons. That’s not a shock.

I also don’t think that the fact that some are quitting means that the rest of us won’t be taken seriously. The fact that many people in general quit blogging just means that the ones of us who don’t quit will be taken more seriously.

So what do you think? Have you ever felt like quitting? How have you pushed past that, or not?