Many of you who visit this blog know that although I talk about general work at home/internet marketing topics, my target market is the “natural mom”. I own
Natural Moms Talk Radio, created the
Natural Mom Business Guide, and have a network of websites for this niche.
I’m very, very excited to tell you about a project Tiffany Washko and I have launched. I sent this newsletter out to my “natural business” subscribers earlier, but in case you aren’t a subscriber, I’m pasting it below.
As a subscriber to my newsletter, you’ve no doubt heard me mention Private Label Rights content (PLR) before and how much I use it in my business.
I’ve even made several recommendations of sources of PLR content, and all of these I still utilize.
But you know what? My friend Tiffany Washko and I saw a problem. Even though we both use PLR and have seen big things in our business as a result, we also saw a problem.
I know some of you have seen this too, because a couple of you have written to me about it!
Those of us who market to the natural mom know that we have a tough nut to crack. Natural moms are savvy. They’re well read. They research things. They know their stuff.
And they won’t be happy with sub-par information. And neither should you be!
With the PLR membership sites and article packs Tiffany and I have purchased, we were sometimes happy with the quality, and other times we weren’t. We often had to spend too much time rewriting the content, which in a way defeats the purpose of PLR, or we had to scrap a lot of it entirely because it just wasn’t appropriate for our market.
This is what one subscriber had to say:
“I would never jeopardize my reputation in the natural community by passing along these subpar articles. I can see where in many marketing niches this level of content would be appropriate. However, in natural parenting it just doesn’t work. Honestly, my opinion of you has been negatively affected due to the referral to such a poor natural living resource.”
OUCH! But this reader had a point.
So Tiffany and I decided to do something about it. By now you’ve probably guessed what that is.
Announcing high quality PLR articles, product reviews and recipes just for the natural family. You can get started now at: http://www.naturalmomplr.com/
Carrie
p.s. If you aren’t sure how PLR can work for you or why Tiffany and I are such big fans of it, sign up for that ecourse. Good PLR can turn around your business. And if you’re not currently marketing to the natural mom, you can still join. Interest in “green” parenting and natural living topics is getting more and more common. You would be smart to offer this kind of content on your family oriented websites.