Here is an email I got from a subscriber to the Natural Mom Business Guide free ecourse. She said I could post a response here.
Hi Carrie,
I am interested in starting a makeover site with my expertise as an artist, professor of graphic design and licensed cosmetologist. I worked as a hair dresser, make up artist for 22 yrs and I currently teach all aspects of graphic design at local colleges. I have an MFA in Art and computer graphics.
I am tired of the grind and low pay. I have a physical disability which leaves me unable to do the running around I did in my youth. I turn 50 this year and I feel the need for a new life.
I want to create an on line business to help woman achieve a higher level of self esteem, health and beauty. I have a life coach I met with once so far, I am sending her a copy of this letter.
Contacting you is my first step in researching how to get involved with other woman who are working toward the same goals. Helping Moms and women in general to feel better and look better is what I want to do.
I know I can be passionate about this, but I need guidance for starting business, networking, marketing and growing while I connect with more wonderful smart women like yourself.
I am in the stage of researching. I want to look at many possibilities and read up on this beast in the library and on line etc. I will look over your e mails as I have several others to see if they can lead me to some decisions about how to get going.
So far I have seen many scams and marketing ploys to get people to spend money for information that I can get at my local library. I like your concept, so I will look forward to hearing what you have to say that is different from the hundreds of other self start business sights I have seen so far.
Thanks for your time.
Laura
Thanks Laura for your lengthy email! You’re obviously a smart lady and your education and expertise will certainly serve you well, as will your passion on the subject.
Here is what I would advise:
1) Get clear on who you want to market to first
It sounds like you’re a good researcher, and that’s a great skill for an online business owner. The first step is to really figure out WHO you want to market to. After that, everything else will fall into place. The WHAT and the HOW are much, much simpler.
2) Research – but set a limit
It’s so easy to get caught in the reading and researching phase and never hang the “open” sign on your virtual business.
So certainly do research your options, especially do market research around your target market, but set a limit for yourself, and once you’ve reached it, take action to get your website up and running.
3) Get help sooner rather than later
You’ve already met with a life coach, and that’s a wonderful step. Also, I can’t say enough about having a session with a business coach or hooking up with a networking/mentoring group like Mom Masterminds. If you wait until you’re already established to do so, you’ll have to undo some of your mistakes.
I hope that gives you some direction. Of course, if you need help learning how to market your new website, I recommend the Natural Mom Business Guide