I came across a thread the other day on a very high traffic work at home Mom business forum in which a woman asked: “How many of you are outsourcing?”
I replied after several other Moms did, mentioning that I outsourced some tasks like:
adding content to websites
website/graphic design
article writing
press release writing
What surprised me was that a few of the Moms who replied before me said things like:
“Noone I know outsources, even those with a 6 figure business..” etc.
I think the bottom line is that people who aren’t outsourcing are either unfamiliar with it and the benefits, or they think they can’t afford it.
The first issue is addressed in Rich Schefren’s Manifesto. I guarantee you this information will shake you up. We’ve had a lot of discussions at Mom Masterminds about it, and all of us agree that although the information isn’t “new”, it’s powerful stuff that can change your business literally overnight. Why?
Because when you outsource you free up time that you can then spend doing the REALLY productive stuff.
I’m working on outsourcing more and more: partnering with other people to create products for me, designing new sites, hiring ghostwriters more, etc. It feels great because I know my business is growing while I play with my kids. That right there is one great reason to outsource more: to get away from the computer and have more family time.
When you delegate tasks you stay excited about your business but don’t get stressed out! The neat thing is, this allows you to be more creative, and the ideas are what make you money.
I have 4 little munchskins and the oldest is homeschooling, so I have no choice but to be smart with my time.
Here are some tips on babystepping your way into outsourcing, even when you think you can’t afford it.
- Figure out how much you can afford to outsource
Take a good look at your earnings last month and your expenses. What’s left? Can you take 20% of that and use it to pay an assistant? If all you can spend is $20, you might be able to hire a VA for a couple of hours to do some things that will free up your time for the moneymaking activities.
- Find someone who will work for less than you
Maybe you can find a homeschooled teen in your area who would love to earn $5 an hour adding pages to your website. Do you have a child old enough that you can train them to do certain tasks for you? If you know how much you earn, you can often find someone who can do activities for less than you earn per hour.
- Outsource the stuff you hate and do what you’re good at
Think of the things that you don’t enjoy doing and see if you can find someone else to do them. As an example, I am really bad at web design. I just don’t have an eye for it and so I frustrate myself, plus it takes me hours to do what a skilled person could do in one hour. So it’s worth it for me to pay someone else to do it. On the other hand, I’m good at writing articles, so I write most of my own. But I also outsource some writing if I’m not familiar enough with the subject matter, because someone else can do it for a fraction of the time/cost that I can.
- As you earn more, outsource more
Once you get a relationship with a VA, and start earning more in your business, commit to earmarking more of your profits to outsourcing. It’s addictive!
Alice Seba has more tips with her Outsourcing Sweetie course.