Archive for November, 2005

Get In Before The Gate Is Shut!

Wednesday, November 30th, 2005

Well Alice and Kelly have said it:

They’re getting ready to shut the doors on Mom Masterminds.
This is a good idea, since limiting memberships means that
they have an opportunity to give everyone individual attention.

If you’re tossing around the idea of joining, secure your spot
for free with the free trial period now!

And don’t forget my offer of a free one hour coaching session
when you join :)

It Keeps Getting Better and Better

Wednesday, November 23rd, 2005

I don’t know where I would be without Alice Seba and Kelly McCausey, and more specifically, Mom Masterminds.

Are you curious about Mom Masterminds? Check out the Mom Masterminds Blog. You can get a sneak peek there and see what MM is all about….which as I’ve stated before, Exclusive Resources aside, it’s the women that make MM special!

I recently launched a new site and needed some ideas for my mailing list. The MMs are always a source of fresh ideas that I would never have thought of! We cheer each other, help each other, inspire each other, and even (gently!) nudge each other to do better. It’s great. We all have our bad days when we feel like giving up. It always takes longer to reach our goals in business than we thought it would. But the Moms are there to buoy you up when you’re having a rough patch.

But let me talk for a minute about those Exclusive Resources. I’ve said before that my membership with MM allows me to have access to information products and software and other goodies that I would not be able to afford otherwise. And I mean that!

This month Alice shared with us, at no cost, her Internet Marketing Sweetie product. It sells for $47.

Last month we got access to Kelly McCausey’s The Confidence to Act in Business. Another $46.97 product free!

Before that it was Lynette Chandler’s Blogging Starter Pack product. Another $67. Ka-Ching!

These are all phenomenal products that I can proudly recommend because I have experienced them all thoroughly for FREE at Mom Masterminds. If you aren’t already an MM member, please consider joining. Alice and Kelly and Lynette and committed to making it THE place for the serious work at home Mom who wants to make MONEY instead of play around on the Internet. Sign up for the free 7 day trial to get a taste here.

I’m offering a special offer to anyone who decides to join Mom Masterminds (and who was referred by me) before December 10th: One free hour of coaching by me.

The reason I’m offering this is because there is SO MUCH good stuff at MM, that it can be overwhelming at first for a new Mom. Some Moms get overloaded and don’t know where to start. If you join, I will look at your site and help you develop a game plan to get you headed towards your goals.

Sound good? Click here to get started!

Mom Masterminds

That Techie Chick Keeps Google Coming Back Again and Again

Wednesday, November 23rd, 2005

You’ve probably heard about Google letting webmasters submit
their site maps in XML. But what if you’re like me and don’t know
XML from XYZ?

Lynette, that “techie chick” Momma has a free gift for you-
a tool that will help you create a site map instantly.
Keep Google coming back and back to your site!

Check it out here:
Hurry, this only lasts until November 30!
Lynnette’s free sitemap goodie

The Best Thing About Mom Masterminds

Friday, November 4th, 2005

My friend Nicole wrote the article below about how a mastermind group can benefit you. Before you read it, I wanted to comment on what I consider to be the best thing about Mom Masterminds, the mastermind group that Nicole and I are members of.

The exclusive resources are worth thousands, and I’m extremely grateful they’re available because I wouldn’t be able to afford them otherwise, but in my opinion, the MOST valuable thing about MM is the Mastermind aspect.

When I used to visit other forums, there was dubious value. If you ask someone a question or need feedback on something, you’re taking a risk because you may just get an opinion in response, and not an educated one at that!

It’s also hard to get “real” and let your guard down, since you’re trying to appear the expert. At Mom Masterminds, we’re able to get into the nitty gritty and do so safely because we know we’ll be getting real, solid information from serious people who know what they’re talking about. I no longer visit other work at home forums because it would be a waste of my time.

Another plus is the intimacy of the group…being able to get to know people well because of the smaller numbers and the commitment each has to her own business but also to the Mastermind group is SO valuable!

When an MM starts a new site or affiliate program, she has an instant pool of women who are often willing to act as JV partners and not always looking for what’s in it for them, either.

We support one another in a way that isn’t seen in other forums. We pitch each other’s products, link to each other voluntarily, basically we promote each other. And that is the most important thing about Mom Masterminds :)

How can a Mastermind Group Help You Succeed?

A Mastermind group is a concept where success-minded people are joined together with mentors. In a good Mastermind group, you will find many people who take their business seriously and are willing to work hard to achieve success.

How can an online Mastermind group benefit you?

Compare a Mastermind group to sports. In sports, having a good coach will increase your chances of success. Also, the players on your team can make or break your game. If you play on a team with players who are mediocre, your game will remain mediocre. If you join a team with better players who take the game seriously and you add a great coach, your game will improve as well — significantly.

How do you choose a quality Mastermind group?

There are several key factors to deciding if a Mastermind group is worth your time and effort.
1. The Leaders

What are their qualifications? A good group will be led by experts in their field, by true leaders who have experience in the topic and know how to share that information in a clear, concise manner. They are not afraid to share their success and are confident in themselves to be able to lead others to succeed as well.

2. The Forum
A good Mastermind group will include a forum where you can brainstorm and build relationships with other members. This is where you’ll get specific and applied help. The coaches or leaders of a good Mastermind will have a very visible presence on the board, personally giving guidance.

3. The Resources
Most Mastermind groups offer resources that are only available to their members. These may be interviews with experts, ebooks, audio and video teleseminars, and software. Take a good look at the resources available. Oftentimes they alone are worth many times the price of the membership.

4. Trial offer or a Money-back guarantee
If the group offers a money-back guarantee or a free trial, that compltely eliminates your risk. You can join and see for yourself whether a membership in the group will boost your business, risk free. There are free forums online and free resources. But, if you want to improve your game, then find the best coaches and a team who can take you to the top.

Nicole Dean is a mostly-sane mom, and proud owner of http://www.ShowMomTheMoney.com – a fun and informative site to help moms find success at home.

—-> Mom Masterminds offers a free trial. Check it out here.

Ch-Ch-Chitika!

Thursday, November 3rd, 2005

Remember that cheesy commercial for the Chia pet?
Ch-Ch-Ch-Chia!

I can’t help but think of that song when I think about
Chitika, the new pay per click program that
serves contextual ads on your site (like AdSense, only
slightly different.)

Ch-Ch-Chitika could mean ch-ch-ch-ing for you though
(sorry, couldn’t help myself!).
I just signed up for the program and added the code to several sites.
I promise to update you with my results here.

I’m excited because I’ve heard from some of my friends at
Mom Masterminds that they’re having good results from it.
And Chitika, unlike Adsense, has an affiliate program…you
can earn 10% from the people you refer to Chitika.

Ch-ch-ch-check it out! I promise, I’ll stop now. :)
The link: Chitika

Free Reprint Articles- Don’t Be Scared

Wednesday, November 2nd, 2005

Are you afraid of using free reprint articles for fear the search engines will ban your site or penalize you for duplicate content?
I see wahms propagating this myth. Here’s a great article by Joel Walsh that might make you feel better about using free reprint articles.

SEO Duplicate Web Content Penalty Myth Exploded

The “duplicate content penalty” myth is one of the biggest
obstacles I face in getting web professionals to embrace
reprint content. The myth is that search engines will penalize
a site if much of its content is also on other websites.

Clarification: there is a real duplicate content penalty for
content that is duplicated with minor or no variation across
the pages of a single site. There is also a “mirror” penalty
for a site that is more or less substantially duplicating
another single site. What I’m talking about here is the reprint
of pages of content individually, rather than in a mass, on
multiple sites.

Another clarification: “penalty” is a loaded concept in SEO.
“Penalty” means that search engines will punish a website for
violations of the engine’s terms of service. The punishment can
mean making it less likely that the site will appear in search
results. Punishment can also mean removal from the search
engine’s index of web pages (”de-indexing” or “delisting”).

How have I exploded the “duplicate content penalty” myth?

* PageRank. Many thousands of high-PageRank sites reprint
content and provide content for reprint. The most obvious case
is the news wires such as Reuters (PR 8) and the Associated
Press (PR 9) that reprint to sites such as
http://www.nytimes.com (PR 10).

* The proliferation of content reprint sites. There are now
hundreds of websites devoted to reprint content because it’s a
cheap, easy magnet for web traffic, especially search engine
traffic.

* Experience. I’ve seen significant search engine traffic both
from distributing content to be reprinted and from reprinting
content on the site.

How I Doubled Search Engine Traffic with Reprint Content

When I first started distributing content for my main site, I
was stunned by the highly targeted traffic I got from visitors
clicking on the link at the end of the article. Search engine
traffic also slowly increased both from the links and from
having content on the site.

But I was even more stunned with the search engine traffic I
got when I started putting reprint articles on the site in
September. I had written quite a number of reprint articles for
clients and accumulated a few webmaster “fans” who looked out
for my articles to reprint them. I wanted to make it easier for
them to find all the reprint articles I had written.

I didn’t want to draw too much attention to these articles,
which had nothing to do with the main subject of the site, web
content. So I secluded the articles in one section of the site.

The articles got a surprising amount of search engine traffic.
The traffic was overwhelmingly from Google, and for long
multiple-word search strings that just happened to be in the
article word for word.

Why was I surprised with all the search engine traffic?

1. The articles had so little link popularity. The link
popularity to the articles came primarily from a single link to
the “reprint content” page from the homepage, which linked to
category pages, which linked to the articles themselves–three
clicks from the homepage. The sitemap was enormous, well over
100 links, so its PageRank contribution was minimal. Since
these articles were on the site such a short time I strongly
doubt they got any links from other sites.

2. The articles had so much competition. These articles had
been reprinted far more widely than the average reprint
article, which is lucky if it makes it into a few dedicated
reprint sites. As part of my service I had done most of the
legwork of reprinting my clients’ articles for them. In fact, I
guarantee at least 100 reprints on Google-indexed web pages
either for each article or group of articles. So that’s up to
100 web pages, sometimes more, that were competing with my web
page to appear in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You would think Google would just pick one web page with the
article as the authoritative edition and send all the traffic
to it.

But that’s not how Google works. All the search engines look at
factors beyond just the content on the web page. They look at
links. Google, at least, claims to look at 100 factors total.
Many of these must relate to the content on the page, but not
all of them.

The whole experience has given me great insight into what
factors Google uses in addition to what we would consider the
page itself, and the relative importance of each.

* Web page titles (the one in the html title tag) are extremely
important as tie-breakers between two otherwise equally matched
pages. Most reprinters waste the html title, using the article
title as the web page title. Set yourself apart by creating
unique five-to-ten-word web page titles that include target
keywords.

* Content tweaks. You can also introduce the article with a
unique, keyword-laden editor’s note, and finish the article off
with some keyword-laced comments.

* Intra-site link popularity and anchor text (that is, for
links to the article page from other web pages on the site) are
also important. If you can’t link to the page from the homepage,
keep it as close to the homepage as possible and weed out
extraneous links (try putting all your site policies on a
single page).

Reprint articles, like the search engine traffic they bring,
cost nothing. Don’t look a gift horse in the mouth. Forget the
“duplicate content penalty.” Get in on content reprints and
share the search engine wealth.

About The Author: Joel Walsh owns
UpMarket Content which has Joel’s articles available for
reprint, and also lets you order the complete website promotion
content package of content and distribution services